Social Media Week DC Report: Digital Diplomacy Open House
Posted by Mary Fletcher Jones
About a year ago, a handful of embassy communicators got together to share ideas about social media. They had common challenges: small staffs, big communications goals, diverse audiences. Many of them were just beginning to use social media.
That was the beginning of the Digital Diplomacy Coalition, a network of social media users in the diplomatic community in the Washington, DC area. In late May, they launched their Twitter profile and now have more than 600 followers. Now, the communications professionals gather to share ideas and best practices, and this evening, they offered an open house event for Social Media Week DC at the offices of Levick Strategic Communications.
I interviewed diplomatic communicators from the European Union, the United Arab Emirates, Greece, the UK, and Austria at their event tables. All were enthusiastic about the new coalition.
Kara Hadge, Head of Digital Media for the British Council, showed me a campaign called “Our Shared Future.” Our Shared Future aims to improve the public conversation about Muslims and cross-cultural relations in the US and Europe. Part of that communications effort was a free E-book series which has been downloaded more than 2,000 times from the iTunes store.
Senior Communications Officer Anja Mayer shared the Embassy of Austria‘s new Pinterest board, Austria in USA.
It was fascinating to hear their stories about connecting online and off to discuss and share best practices in social media.