4 Ways to Build Storytelling into Press Releases

Beyond PR

Assuming that you need to stick to dry language and a certain format when drafting a press release can limit the appeal (and ultimately the success) of your message. Press releases have the potential to reach huge audiences, and constituents of every stripe.  

smpr“We’re kind of stuck on making an old format meet a new purpose,” notes Jeff Domansky, CEO of Peak Communications and author of the popular public relations blog, The PR Coach.  “ The first social press release format came out 7 years ago, but we’re not using it. People are falling back on the old format, and complaining that it doesn’t work.” [Editor’s note – Shift Communications used PR Newswire’s multimedia press release (“MNR”) to issue their social media release template.  The MNR remains popular today.]

So what does work in crafting messages today?  Building storytelling into the mix.

“Write a good…

View original post 712 more words


About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on May 23, 2013, in Fletcher Prince News. Bookmark the permalink. Leave a comment.


Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: