The 2014 Color of the Year

swatch-cardFor more than a decade, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design.

The company has just announced that PANTONE® 18-3224 Radiant Orchid is the color of the year for 2014.

Radiant Orchid blends fuchsia, purple, and pink undertones. In design and fashion, it pairs well with olive and hunter greens, turquoise, teal, light yellows, gray, beige, and taupe.

In selecting the color of the year, color experts at Pantone examine trends in films, art exhibitions, travel destinations, and society, among other influential factors.

“While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute®.

“An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”

We are all for creativity at Fletcher Prince! What do you think of the Color of the Year?  How might you use it?

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on December 29, 2013, in Consumer Trends, Graphic Design Tips and tagged , , , , , . Bookmark the permalink. Leave a comment.

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