The Business of Valentine’s Day

valentines-day-clipart-3Are you getting ready for Valentine’s Day? You’re not alone — more than half of Americans wait until the week before to buy presents and cards.

Here are some fun factoids about this special day….

Valentine’s Day is big business

  • Although Americans spend more than $13 billion on Valentine’s gifts each year, the National Retail Federation predicts they will spend more than $17 billion this year.
  • The average of amount of money spent by a Valentine’s Day shopper is over $130.
  • 83% of Americans will share and enjoy candy with each other on Valentine’s Day.
  • Valentine’s Day is the number one sales day for florists. Red roses make up 63% of sales.
  • 151 million Valentines (cards) are exchanged. Half of those are given to children.
  • People send more than 15 million email valentines each year. Remember, first class postage stamps just went up to 49 cents on January 26.
  • 40 million heart-shaped boxes of candy and other confections are sold for Valentine’s Day.
  • 40% of smartphone owners will use their phone to shop for Valentine’s Day.

Women and Valentine’s Day

The numbers indicate that women take Valentine’s Day very, very seriously.  VERY seriously. If you love a woman, consider yourself warned!

  • Only 14% of women in a relationship don’t expect to get anything.
  • Women buy 85% of Valentine’s Day cards.
  • 36% of women buy flowers, and 14% of women send flowers to themselves on Valentine’s Day.

Men and Valentine’s Day

The numbers also indicate that maybe men deserve a little bit more attention on this special day…

  • 47% of men in a relationship think they won’t get a gift for Valentine’s Day.
  • 74% of men say they will buy a gift for their significant other
  • 47% of men expect to get a card.
  • 83% of men would rather get chocolate than flowers.
  • More than 30% of men plan to spend more this year than last year.
  • 73% of flowers bought on Valentine’s Day are bought by men.
  • While 20% of men say they would love to get sports tickets for Valentine’s Day, most (70%) say they would just be happy to have sex.

The sociological impact of Valentine’s Day

  • Nearly 62% of Americans agree that celebrating holidays like Valentine’s Day brings happiness in tough economic times.
  • 10% of marriage proposals are made on Valentine’s Day (about 220,000).
  • 85% of men and women say sex is an important part of Valentine’s Day
  • An average of 11,000 children are conceived each year on Valentine’s Day. This is a long, holiday weekend, and Valentine’s Day is on a Friday, so that number might be a wee bit higher this year. Hospitals, take note.
  • More than half of women (53%) said they would end their relationship if they didn’t get something for Valentine’s Day.  The requests for divorce lawyers goes up 40% in mid-February every year.

Weird but true…

  • In Japan, the custom is for women to give chocolate to men, rather than vice versa.
  • South Koreans who don’t receive anything for Valentine’s Day eat black noodles on April 14 (Black Day) to mourn their single lives.
  • It is illegal for Muslims to celebrate Valentine’s Day in Saudi Arabia. Red flowers may not be sold on this day, and non-Muslims can only celebrate behind closed doors.
  • On February 14, 2011, Malaysian officials arrested more than 100 couples for illegally celebrating Valentine’s Day.



About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince ( Follow Mary on Twitter @FletcherPrince.

Posted on February 7, 2014, in Consumer Trends and tagged . Bookmark the permalink. Leave a comment.


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