A Summer Book Bag for PR professionals
Well, not technically until next week. But I’m already in summer mode, aren’t you? Rehoboth, here I come!
Do you read on the beach or by the pool? Here are some of my PR book recommendations. These are all enjoyable, as well as informative reads, with memorable anecdotes.
Hey, you’re on vacation, right? You may as well enjoy it.
Add a couple of these winners to your summer reading list….tell me your own picks in the comments!
Topic: Crisis Communications
Title: Crisis Communications: The Definitive Guide to Managing the Message (2013)
Author: Steven Fink
Title: Spin Sucks: Communication and Reputation Management in the Digital Age (2014)
Author: Gini Dietrich
Title: Steal Like An Artist (2012)
Author: Austin Kleon
Topic: Video Production (I’m looking at you, PR agencies!)
Title: How To Shoot Video That Doesn’t Suck: Advice to Make Any Amateur Look Like a Pro (2011)
Author: Steve Stockman
Title: Youtility: Why Smart Marketing is About Help, Not Hype (2014)
Author: Jay Baer