A Summer Book Bag for PR professionals

book-sunglasses-beach_h528After what has got to be the snowiest winter ever, it’s finally here: summer.

Well, not technically until next week. But I’m already in summer mode, aren’t you? Rehoboth, here I come!

Do you read on the beach or by the pool? Here are some of my PR book recommendations. These are all enjoyable, as well as informative reads, with memorable anecdotes.

Hey, you’re on vacation, right? You may as well enjoy it.

Add a couple of these winners to your summer reading list….tell me your own picks in the comments!


Topic: Crisis Communications

Title: Crisis Communications: The Definitive Guide to Managing the Message (2013)

Author: Steven Fink


51rD7EqIw0LTopic: PR, Content Creation, and SEO

Title: Spin Sucks: Communication and Reputation Management in the Digital Age (2014)

Author: Gini Dietrich

51B3zEFka3LTopic: Design

Title: Steal Like An Artist (2012)

Author: Austin Kleon


Topic: Video Production (I’m looking at you, PR agencies!)

Title: How To Shoot Video That Doesn’t Suck: Advice to Make Any Amateur Look Like a Pro (2011)

Author: Steve Stockman


41YLFOpzvELTopic: Marketing

Title: Youtility: Why Smart Marketing is About Help, Not Hype (2014)

Author: Jay Baer

About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on June 14, 2014, in Fletcher Prince News. Bookmark the permalink. Leave a comment.


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