September Editorial Calendar Ideas and Communications Events
Posted by Mary Fletcher Jones
Here are a some ideas to round out your September editorial calendar, plus some events you might like to celebrate or attend.
September Health Observances
There are many health observances and special recognition days this month that you can use to help raise awareness. September is Cholesterol Education Month, Prostate Cancer Awareness Month, Healthy Aging Month, National Atrial Fibrillation Month, National Yoga Awareness Month, and Whole Grains Month. It is also Fruit and Veggies: More Matters Month. And many more!
Each of these observances is associated with one or more nonprofit organizations or trade organizations, who usually offer associated media kits and promotion ideas, as well as hashtags.
National Preparedness Month
It’s National Preparedness Month, which means it’s the perfect time to review your workplace emergency prevention plan, crisis relations plan, and check on emergency supplies you have on hand, such as water, first aid kit, crank radio, emergency lanterns.
For $5 per person, you could also equip each employee with their own personal Safety Tube, which I think makes a lot of sense if you work in a large office building. Read more workplace preparedness tips here.
If you have a B2B clients, consider working this theme into your social media updates. Follow @FEMA on Twitter for tips and use the hashtag #NPM.
Hey, here’s an idea: you could also pin your photos of your workplace emergency response kit or drill activity on a company Pinterest board.
Back To School
Back-to-school makes a great theme for informative and how-to blog posts. Another hot topic is how parents can keep kids safe online.
Advertising Week DC: September 6-12
Saturday, September 6: Advertising Week begins today and runs through Friday, September 12. You can follow the action @AdWkDC on Twitter.
Grandparents Day: September 7
Sunday, September 7: In addition to suggesting cards and gifts, some ideas: offer an event for grandparents and grandchildren, share anecdotes learned from grandparents and link to your marketing or business theme, or promote your services or discounts for seniors.
Football Season Starts: September 7
Sunday, September 7: Football season kicks off today for DC fans with the opening game of the Redskins vs. the Houstan Texans (in Texas). Kickoff is at 1 pm, EST. Like the team on Facebook.
Hey, people like to talk about football. Find ways to work this football chatter into your Facebook Page updates for your brand, so you can increase your organic newsfeed placements.
Moon Festival: September 8
Monday, September 8: Today is an important day in Asian communities — the Mid-Autumn Festival, also known as the Moon Festival. The ancient festival is celebrated with dragon dances, lanterns, mooncakes, and celebrations.
If you’ve never had a mooncake, you must try one! They’re sweet and taste like flowers. Visit Eden Center in Falls Church, Virginia to find an authentic mooncake. Mooncakes are a unique treat to distribute to clients or for your kids to take to school.
Harvest Moon: September 8 – 9
Friday September 8 and Saturday, September 9: The full moon tonight will also be a Super Moon. Read more about this natural phenomenon everyone will be chatting about.
Patriot Day: September 11
Thursday, September 11: Today is Patriot Day, a day for remembrance of the tragedies of September 11, 2001. U.S. flags are flown at half-mast, by order of the President, and there is a moment of silence at 8:46 a.m. EST. A number of memorial events are taking place throughout the DC area.
200th Anniversary – Star Spangled Banner: September 14
There are many events this week in Maryland associated with this anniversary. Follow @starspangled200 and use the hashtag #StarSpangled200
National Hispanic Heritage Month: September 15 – October 15
Monday, September 15: Beginning today, the theme for the recognition month is “Hispanics: A legacy of history, a present of action and a future of success.” Here is a list of some notable Hispanic Americans.
German American Heritage Month: September 15 – October 15
Monday, September 15: Coinciding nicely with Oktoberfest season, the month for German Americans starts today, with the legally official day of recognition on October 6. Check out the accomplishments of some famous German Americans.
Constitution Day: September 17
Wednesday, September 17: Today commemorates the day (in 1787) that the U.S. Constitution, the document that is the supreme law for the U.S. and the basis for our judicial system, was signed into law in Philadelphia, PA.
This day used to be known as “Citizenship Day” before Congress changed it with legislation in 2004.
The legislation mandates that all publicly funded educational institutions (including all public schools and universities that receive federal funding) provide educational programming for students on the history of the American Constitution on this day. Also, all federal agencies must provide education about the history of the Constitution to their employees on this day.
Did you know that? I did not know that!
Independence for Scotland? September 18
Thursday, September 18: Today, Scots will vote on the Independence Referendum to decide if Scotland should split off from the United Kingdom and become an independent nation.
After the controversy over their advertising campaign, I don’t know if the Brits stand much of a chance anymore!
Talk Like a Pirate Day: September 19
Friday, September 19: Arrr! Avast, matey, today is International Talk Like A Pirate Day. Everything you need to know is right here. You know what would be fun? If everyone in the office also DRESSED like Pirates. You know you want to do this. Think of the Facebook pictures and video potential here!
But if you just can’t bring yourself to do it, then try this: change the language setting on your Facebook profile for today. Go to your account settings, and under “Language,” select: “English (Pirate).”
Don’t worry, no one else will know 🙂
International Day of Peace: September 21
Sunday, September 21: There will be a moment of silence for peace at noon today. Learn about the other ways you can promote peace through this recognition day, sponsored by Pathways for Peace. Follow @PeaceDay on Twitter and use the hashtag #PeaceDay.
Fall Begins: September 22
Monday, September 22: Today is the first day of autumn and also the autumnal equinox, a day when sunrise and sunset occur 12 hours apart.
UN Climate Change Summit: September 23
Tuesday, September 23: Learn more about this environmental event taking place in New York City today. Use hashtag #climate2014 for updates.
Rosh Hashanah: September 24
Wednesday, September 24: Beginning at sundown and running through September 18, Rosh Hashanah is an important Jewish observance that marks the beginning of the Jewish New Year and the start of the High Holy Days. The traditional greeting is to wish people “Shana Tova,” or “a good year.”
Google’s Birthday: September 27
Saturday, September 27: Happy Birthday, Google! The company turns 16 today. A good day to share SEO tips, or check out and share the Google Doodle 🙂
Museum Day: September 27
Saturday, September 27: On this day, many museums will offer free admission. Spotlight a museum that is important to your brand or industry, or if you are a museum, showcase your museum today with events, photographs, and video.
World Heart Day: September 29
Monday, September 29: The World Heart Federation sponsors this observance that emphasizes advocacy and healthy heart choices. Use the hashtags #worldheartday and #heartchoices, and share the video and other resources. http://www.youtube.com/watch?v=dfhB3NJ8uTU