Fletcher Prince Annual Report

All Fletcher Prince Annual Reports may be found online.

Fletcher Prince Annual Report – 2013

Fletcher Prince celebrates its sixth year in business. 2013 marked another year of delivering marketing and public relations services to clients and contractors, as well as community involvement, collaboration, and networking.

Client Work in 2013

Social media services and graphic design services were major project areas for us this year.

We worked with our existing clients Dominion Mechanical Construction, Keenan PR, and PRofessional Solutions, LLC. We also provided social media guidance to new clients Communications Ventures and Spark Media as well as graphic design services to Mopwater PR.  Some of our interesting projects in 2013 included working on a 20th anniversary marketing campaign for PRofessional Solutions, LLC and creating a multi-million dollar client-garnering sales presentation for Dominion Mechanical Construction.

Community Involvement and Service

Conversations in Public Relations

As a service to the Washington, DC area professional communications community, Fletcher Prince continues to produce videos for the YouTube seriesConversations in Public Relations,” featuring interviews with local communicators and association leaders. The 113 videos have received more than 79,000 views on YouTube.

Social Media Week DC

Fletcher Prince was the first public relations agency in the Washington, DC area to offer sessions for Social Media Week DC, and we resumed our commitment to the area-wide event for the second year in mid-February 2013. With the addition of guest podcasting expert and friend Ray Ortega of The Podcasters’ Studio, we presented two free seminars in Falls Church to a packed room, one on getting started with podcasting and the other on blogging about your favorite interests. You can view these presentations, along with the full length videos, on Fletcher Prince’s account on Slideshare.

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Network-and-Lunch Events

We continued to offer Network-and-Lunch events around the DC area, periodically.  Special thanks go to Connie Rhind Robey and Leah Ibraheem for their ongoing support and organizing contributions!  Make plans to attend our next event at Chef Geoff’s in Tysons Corner on Tuesday, January 28.

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Fletcher Prince Marketing Efforts in 2013

We continue to be grateful to our supporters. Our Facebook Page Likes increased by seven and we gained 41 new Twitter followers.  We also added our Social Media Week video presentations to our YouTube account.

The Fletcher Prince Blog is a labor of love and a big part of how we share our expertise and showcase our work. We surpassed 700 total blog posts in 2013.  Despite our decreased blogging volume of only 38 new blog posts in 2013, we earned nearly 23,000 views in 2013, bringing our total views to just over 94,000.  Our sincere thanks to guest bloggers Deborah Brody, Karen Hendricks, and Jay Morris for their contributions in 2013.

In Other News…

I attended the 2013 Washington PR Woman of the Year Awards as the guest of Fletcher Prince clients Kate Perrin and Melanie Jordan of PRofessional Solutions, LLC.  I am so grateful to Kate and Melanie for their year-long support and friendship. Fletcher Prince had an ad in the program for the event.

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Thank You for Making 2013 a Great Year!

David and I would like to thank our clients for their business and look forward to an exciting new year.  I hope 2014 brings you much happiness and success.  Happy New Year!

Fletcher Prince Annual Report – 2012

Fletcher Prince celebrates its fifth year in business. 2012 was a year of delivering marketing and public relations services to clients and contractors, as well as community involvement.

Client Work in 2012

Social media services, video production, and photography services were major project areas for us this year.

We worked with our existing clients Dominion Mechanical, PRofessional Solutions, Keenan PR, and Remey Communications. Projects included video production, graphic design, and photography. We were also delighted to provide social media consulting services to new clients American Chemical Society and Atwater Communications.

Pro Bono Work

David and I completed extensive pro bono work for two organizations involved in promoting the cause of human rights in Bahrain. Our work for them included providing public relations and social media services, graphic design, logo design, blog development, and special event support.

David's design for the website for the Bahrain Coordinating Committee

David’s design for the website for the Bahrain Coordinating Committee

Community Involvement and Service

Conversations in Public Relations

As a service to the Washington, DC area professional communications community, Fletcher Prince continues to produce videos for the YouTube seriesConversations in Public Relations,” featuring interviews with local communicators and association leaders. We produced 3 additional videos in 2012. The 110 videos have received more than 61,200 views on YouTube.

Social Media Week DC

Fletcher Prince was the first public relations agency in the Washington, DC area to offer sessions for Social Media Week DC, which was presented in mid-February. We presented three seminars in Falls Church to standing room only audiences and streamed the sessions live on Livestream. We are grateful to the participants we invited to add their expertise to the sessions, including communicators from the World Bank and the U.S. Army. Mary’s presentations on YouTube video, blogging, and using an editorial calendar can be viewed on Fletcher Prince’s account on Slideshare.

Mary Fletcher Jones, presenter, Social Media Week, DC with Susan Rink, guest speaker, and David Hyson, designer and Fletcher Prince creative director

Mary Fletcher Jones, presenter, Social Media Week, DC with Susan Rink, guest speaker, and David Hyson, designer and Fletcher Prince creative director

Speaking Engagements

Mary also presented sessions on effective social media marketing and YouTube video outreach to the nonprofit organization, the U.S. Hospice Regatta Alliance. She presented an introductory session on blogging to George Mason University communications students. She also appeared at the Government Video Expo, where she spoke about practical approaches to social media measurement, as well as techniques for engaging audiences through social media outreach.

Network-and-Lunch Events

We tried something new this year: we organized monthly networking lunches all over the Washington, DC area. We met at places such as Jaleo in Bethesda, Teaism in DC, and RT’s in Alexandria, among other restaurants. It was fun getting to know our Facebook and Twitter followers better.

We’ve scheduled the 2013 Network-and-Lunch events — register now.

March network and lunch

Social Media Survival Guide

We also produced the 2012 Fletcher Prince Social Media Survival Guide and distributed 2,000 copies at events such as the Washington Business Journal Book of Lists celebration, Social Media Week DC, college fairs, and the monthly lunches.

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Fletcher Prince Marketing Efforts in 2012

We continue to be grateful to our supporters. This year, we added a Pinterest Page and updated our LinkedIn Business Page to the new format. Our Facebook Page Likes increased from 118 to 143. Our Fletcher Prince Twitter followers rose from 240 to 600.

This year, we added 10 YouTube videos to our Fletcher Prince YouTube Channel, including a series of videos highlighting our capabilities and a third client testimonial video. We are grateful to our subscribers, and added 27 to our followers this year, and an additional 4,000+ views.

The Fletcher Prince Blog is a big part of how we share our expertise and showcase our work, and our blog views almost doubled in 2012. Consistent blogging pays off in increased views.

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In Other News…

We were included in the 2012 Washington Business Journal Book of Lists under top 25 area public relations firms.

Mary Fletcher Jones and Nicole Wanzer

I attended the 2012 Washington PR Woman of the Year Awards as the guest of Fletcher Prince clients Kate Perrin and Melanie Jordan of PRofessional Solutions, LLC.

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Thank You for Making 2012 a Great Year!

David and I would like to thank our clients for their business and look forward to working with them in the new year.

Special thanks to our blog subscribers, Facebook friends, Twitter followers, and our colleagues for their support in the past year.

Happy New Year!

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