Category Archives: Fletcher Prince News
Well, not technically until next week. But I’m already in summer mode, aren’t you? Rehoboth, here I come!
Do you read on the beach or by the pool? Here are some of my PR book recommendations. These are all enjoyable, as well as informative reads, with memorable anecdotes.
Hey, you’re on vacation, right? You may as well enjoy it.
Add a couple of these winners to your summer reading list….tell me your own picks in the comments!
Topic: Crisis Communications
Title: Crisis Communications: The Definitive Guide to Managing the Message (2013)
Author: Steven Fink
Title: Spin Sucks: Communication and Reputation Management in the Digital Age (2014)
Author: Gini Dietrich
Title: Steal Like An Artist (2012)
Author: Austin Kleon
Topic: Video Production (I’m looking at you, PR agencies!)
Title: How To Shoot Video That Doesn’t Suck: Advice to Make Any Amateur Look Like a Pro (2011)
Author: Steve Stockman
Title: Youtility: Why Smart Marketing is About Help, Not Hype (2014)
Author: Jay Baer
You won’t lack for inspiration in March! From the Oscars to Mardi Gras to the National Cherry Blossom Festival and Twitter’s 8th birthday, content and engagement ideas for Facebook updates, blog posts, and tweets abound.
Don’t forget my birthday on March 16! 🙂
Here are some conversation-ready dates to add to your editorial calendar in March.
Mar 1 – St. Patrick’s Day Parade, Alexandria
Mar 2 – Oscar Awards
Mar 2 – Read Across America Day
Mar 4 – Mardi Gras
Mar 5 – Ash Wednesday
Mar 6 – Birthday of Michelangelo (1475)
Mar 7 – South by Southwest Festival begins
Mar 8 – International Women’s Day
Mar 9 – Daylight Saving Time starts
Mar 11 – Special House seat election, Florida
Mar 16 – Mary’s Birthday (that’s me!) 🙂 @MaryFletchJones
Mar 16 – Freedom of Information Day
Mar 17 – St. Patrick’s Day
Mar 17 – Holi
Mar 17 – TED conference on Technology, Entertainment and Design (BC)
Mar 20 – First Day of Spring
Mar 20 – National Cherry Blossom Festival begins
Mar 21 – Twitter’s 8th Birthday (2006)
Mar 25 – Maryland Day
Mar 29 – Kite Festival (DC)
Mar 31 – Opening Day, Washington Nationals
Mar 31 – Hindu New Year
Happy Thanksgiving, everyone! Today, I am especially grateful to our Fletcher Prince clients, Facebook friends, blog subscribers, and supporters. 2013 was a fun year filled with work, networking, and giving back. I’m thankful to know so many terrific professionals in public relations and marketing.
I hope your Thanksgiving is joyous and that you have just as much to be grateful for this year, and in the years to come.
Assuming that you need to stick to dry language and a certain format when drafting a press release can limit the appeal (and ultimately the success) of your message. Press releases have the potential to reach huge audiences, and constituents of every stripe.
“We’re kind of stuck on making an old format meet a new purpose,” notes Jeff Domansky, CEO of Peak Communications and author of the popular public relations blog, The PR Coach. “ The first social press release format came out 7 years ago, but we’re not using it. People are falling back on the old format, and complaining that it doesn’t work.” [Editor’s note – Shift Communications used PR Newswire’s multimedia press release (“MNR”) to issue their social media release template. The MNR remains popular today.]
So what does work in crafting messages today? Building storytelling into the mix.
“Write a good…
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Always fascinating to learn which social media platforms are the most popular, and the latest demographics info…a reblog from Jill Kurtz’s Communication in a Web Saturated World blog
A comprehensive social media survey by the Pew Research Center conducted over several years to evaluate who uses social media and which platforms has been released.
Among adults, Facebook gets the most use. Percentage of adults preferring social networks are:
- Facebook, 67%
- LinkedIn, 20%
- Twitter, 16%
- Pinterest, 15%
- Instagram, 13%
- Tumblr, 6%
Women use social media 9% more than men do. The most pervasive and consistent divider among social media users remains their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old.
Social media users:
- 62% of males
- 71% of females
- 72% of Hispanics
- 68% of African-Americans
- 65% of Whites
- 83% of 18-29 year olds
- 77% of 30-49 year olds
- 52% of 50-64 year olds
- 32% of 65+
Aside from division of age, there are still certain social media sites that attract…
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Remember, direct mail and email still beat the pants off social media when it comes to ROI. As much as I love social media, I strongly suggest brands and nonprofits continue to use direct mail; print, broadcast, and online advertising; print collateral (don’t neglect your signage!); and email marketing, along with good, old-fashioned PR to keep front and center with your target audiences. And don’t forget to update those websites and YouTube channels! All these work together, folks…
I wasn’t the only social media denizen who scratched their head and said “Really?” in response to the SEC’s ruling a few days ago that cleared the way for public companies to disclose material news via social networks. It turns out I was in good company, as many others looked in askance at the ruling too, including Fortune’s Dan Primack (“SEC’s new social media policy falls short.”)
Now, don’t get me wrong. Fundamentally, I support brands using social channels to communicate. I am completely and utterly convinced of the efficacy and utility of social networks as a means to communicate with key audiences.
But I also know from my experiences in managing several of PR Newswire’s social media presences for the last couple years that social networks are not perfect communications channels. For a variety of reasons, I’ll never rely solely upon them as key communications channels. Here’s why.
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Happy Birthday to moi!
I probably won’t be profiled in Washington Business Journal anytime soon. Doesn’t mean I can’t answer the questions. You can do practically anything you want on your birthday…
What do you really want for your birthday? I want to be told “Happy Birthday” 48 times. I hope I get Lana del Rey’s Born to Die CD, the Paradise edition.
What was your first job? I was a child actress. I got my first paycheck when I was six years old.
What’s the biggest misconception you deal with in your work? That Fletcher Prince is a large firm with a lot of employees. So, I get a lot of sales calls for stuff I don’t need.
Best business decision? Creating a short business name everyone can remember that doesn’t have too many characters to fit into social media profiles.
Your most interesting work project? My video interview program, Conversations in Public Relations.
Client you want to have? A ballet company.
How do you recover from failure? I go out for ice cream.
Guilty pleasure? Shopping at Claire’s for clip-on earrings because I don’t have pierced ears.
If you could trade places with a person for a day, who would it be? The President.
Favorite hobbies? Blogging and road trips.
Pet peeve? Men who don’t take their hats off indoors. It should be a punishable offense.
What’s on your iPod? Keane, Al Green, Metric, Watson Twins, Bryan Ferry, Florence + the Machine, Zero 7, Linda Ronstadt, Adele, and so many others.