Category Archives: Case Studies/Portfolio

Hot on the presses: new brochure work

As I write this, two new brochures we designed for PRofessional Solutions, LLC are being printed.

The brochures make the case for working with the staffing firm, and feature our photographs of Kate Perrin and Melanie Jordan from our session with them earlier this year, as well as a QR code and links to the company’s social media networks.

PRofessional Solutions, LLC, the only temporary staffing agency in the Washington, DC area that specializes in providing public relations temporary staff, sponsors many communications events throughout the year.  Look for their classy brochures on display at the sponsor tables where those appear.

Working with this client is always a pleasure, and David and I are pleased to add their brochures to the Fletcher Prince portfolio.

Fletcher Prince Case Study: Dominion Mechanical

Dominion Mechanical Website

Who: Dominion Mechanical

Business: Independent mechanical construction company.

Challenge:  Named one of the 50 fastest growing companies in the Washington, DC area by Washington Business Journal, the company had dozens of construction performance awards but no online presence.

Solution: Fletcher Prince worked with Dominion Mechanical on their marketing materials, including

  • Logo
  • Advertisements
  • Brochures
  • Notecards
  • Presentation Folders
  • Engineer-style Jotter Cards
  • Website
  • Facebook Page
  • Twitter account
  • Social media logo
  • YouTube Channel and  video
  • LinkedIn account updates
  • Photographic editing and Flickr account

Results

The client is receiving positive feedback from their staff, clients, and vendors on their website and marketing materials. The branded presence should serve the company well as they pursue marketing opportunities and business-building partnerships.

Client Profile: Fall Properties

This article is part of a series of Fletcher Prince client profiles, designed to explain the work we do, and quantify the results.

The Client and the Challenge

Who: Fall Properties (http://www.FallProperties.com)

Business: Residential real estate agency serving neigbhorhoods in Arlington and Falls Church, Virginia.

Challenge:  Reinforce expertise of Realtors in targeted geographic area.  Create an online brand presence.  Establish Fall Properties as a friendly, accessible and valuable community resource.

How: After completing a marketing assessment and developing a communications plan, Fletcher Prince worked with Fall Properties on multi-part online marketing strategy.

  • Identified best practices. competitors, and online communities, including Twitter and YouTube accounts, Facebook Pages and fans, LinkedIn groups
  • Blog training for staff; redesigned elements of the blog for search engine optimization.
  • Facebook Page, including customized landing page
  • Twitter accounts for company management; Twitter training; custom Twitter background
  • YouTube Channel and videos; custom YouTube background
  • Email newsletter training
  • Promotional materials, including a postcard campaign
  • Web site updates
  • LinkedIn corporate profile
  • Photography, and Flickr account

Results

Fall Properties’ investment in affordable marketing services with Fletcher Prince is beginning to pay off in their first month using social media. Fall Properties has already obtained 75 followers on Twitter, 45 Fans on Facebook, and 238 Channel views on YouTube.  We look forward to seeing how their success evolves as they implement the communications plan we designed for them.

Feedback from the Client

We were so gratified by Fall Properties’ endorsement for our work  on YouTube.

Client Profile: Rink Strategic Communications

This article is part of a series of Fletcher Prince client profiles, designed to explain the work we do, and quantify the results.

The Client and the Challenge

Who: Susan Rink, Rink Strategic Communications (http://www.RinkComms.com)

Business: Independent employee communications consultant.

Challenge:  Establish reputation as subject matter expert in niche area.  Create an online brand presence.

How: Fletcher Prince worked with Susan on multi-part online marketing strategy.

  • Blog with custom masthead, and blog training
  • Referral to Examiner.com and The PRSA-NCC Blog for article posting
  • Video interviews for Susan on Capitol Communicator’s Thought Leadership Series
  • Facebook Page
  • Twitter account and Twitter training
  • Social media logo
  • Online video marketing plan
  • YouTube Channel and  sixteen YouTube videos
  • Podcast
  • Email newsletter template and training
  • Promotional materials, including a postcard campaign
  • Web site and LinkedIn account updates
  • Photography, and Flickr account

Results

Susan’s investment in affordable marketing services with Fletcher Prince has paid off.  Since the launch of her social media outreach program in June 2009, Susan has obtained new clients and achieved notable exposure in less than a year, including

  • In Google searches, Susan’s videos are achieving top rank, first page results for the search term “employee communications” in the video and images categories, and she obtains multiple results for her name and business name on Google in the primary search categories.
  • Rink Strategic Communications has acquired nearly 200 Fans on Facebook.
  • Susan’s videos have received more than 1300 views on YouTube.
  • Her blog has received more than 1200 views, in addition to 100s of views for her posts on the PRSA-NCC blog and her Examiner.com column
  • Her podcast was featured by iTunes, and more than 500 people have subscribed to her podcast.
  • Her videos on Facebook have received multiple positive comments.
  • Her Twitter account has been featured in 15 lists.

Feedback from the Client

We were so gratified by Susan’s endorsement of Fletcher Prince on LinkedIn and YouTube.  Susan wrote

Mary’s help was absolutely invaluable — not only in helping to establish my blog, podcast, Twitter and Facebook accounts and activities, but also in recommending new and creative ways to drive traffic and build my SEO metrics. I consider Mary to be a valued advisor and a highly-skilled Social Media practicioner. Plus, she’s a heck of a lot of fun to work with. I’d would not hesitate to recommend Mary and her team.

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