Category Archives: Nonprofit Marketing Tips
Wait, you haven’t heard of Nonprofit Sunday? I’m sure you’ve heard of Black Friday…and Small Business Saturday…and Cyber Monday! Are you telling me you haven’t yet heard of Nonprofit Sunday?
Well, maybe that’s because I just made it up.
It’s a natural extension of the theme, though, on the busiest shopping weekend of the year. Think about it. Where can you find the most unique, high quality gifts, at very good prices, in historic or aesthetically beautiful settings, and know that the money you spend is going for a good cause? At our area museums, national parks, and historic sites, of course!
Here are two nonprofit sites where you can find amazing gifts at wonderful prices — and all the proceeds go to further historic preservation and education.
6310 Georgeown Pike, McLean, VA 22101 (703) 442-5577 Hours: Wed – Sun 10 am – 5 pm
The Claude Moore Colonial Farm Park is a National Park and a true local treasure. All of the proceeds from sales in the shop fund quality educational programs. Shopping in the beautifully decorated Gate House Gift Shop is a real holiday experience.
Among the many terrific gifts, you will find a selection of new and antique books, farm-produced honey and preserves, exquisite soaps and bath items from France, Scandinavia, and around the world, beautiful jewelry, vintage linens in immaculate condition, wonderful children’s toys, crafts and games that don’t need batteries, a selection of unique boxes, compasses, and other items that would appeal to the man or boy in your life, as well as Christmas ornaments.
Don’t miss the special Book Sale on Saturday, December 1.
131 Church Street NE, Vienna, VA 22180 (703) 938-5187 Hours: Wed – Sun 12 Noon to 4 p.m.
This ante-bellum historic site is maintained by the Historic Society of Vienna. Shopping in the store feels like you are stepping back in time. The store sells a number of historically inspired gifts, including cast iron penny banks, as well as a wide assortment of “Made in Virginia” items, such as Graves Mountain preserves and jellies, soaps, afghans, pillows, candles, prints, and cards. You will also find a terrific variety of quality toys, puzzles, books, and candies.
On Monday, November 26, the Freeman Store will be open for additional hours for the Church Street Holiday Stroll and tree lighting from 6 p.m. to 9 p.m. Area choral groups will perform and Santa will visit at 6:15 p.m. Santa visits the Freeman Store on Sunday, December 2 and Saturday, December 8 from 1 pm to 3 pm.
YouTube has just announced its new program, YouTube Next Cause for nonprofits. The program provides nonprofits with the tools they need to turn video views into donations, volunteerism and awareness.
Organizations that are part of the YouTube Nonprofit Program (full eligibility requirements) are eligible to apply for YouTube Next Cause. Apply online http://goo.gl/ODbI6. Applications for YouTube Next Cause are due February 27, 2012.
Selected nonprofits will be announced on March 5th, and selected participants will be invited to an April 2 one-day summit in San Francisco, where they will receive in YouTube fundamentals and promotion and community engagement tips. One-on-one consulting sessions to grow their YouTube presence will also be offered.
The first episode (9 minutes) is live on his (excellent) blog, Traffic on Maine. You don’t have to download anything; you can listen to it right on the blog. Helpfully, he also lists the upcoming topics for the next seven episodes.
I think you’ll find the content interesting, and the audio production value is top rate. Check it out!
If you’re like me, you’re always looking for affordable and fun ways to promote your micro business or nonprofit organization. (A micro business is a small business that has ten or fewer employees.) One promotion technique is presenting your business or nonprofit organization at a local fair or festival. This can be an affordable way to show off your business to thousands of people in your community.