Category Archives: Statistics
Mark Zuckerberg — along with co-founders Dustin Moskovitz, Chris Hughes, and Eduardo Saverin — launched Facebook while attending Harvard University in 2004.
Facebook now employs more than 6,300 people all over the world. The company has an annual sales revenue approaching $8 billion, with a net income of $1.5 billion.
Just how popular IS Facebook?
There are more than a billion Facebook users, and guess how many people use Facebook on an average day? 757 million! To give you an idea of how many people that is, that’s more than twice the total population of the United States. And 81% of those users are outside of the U.S. and Canada.
- Despite what you may hear to the contrary, teens 12-17 are still quite active on Facebook.
- Half of all adult users on Facebook have more than 200 Facebook “friends.”
- The average number of Facebook friends among adults is 338.
- 64% of Facebook users visit the site every day.
- 44% of people “like” something their friends post at least once a day.
- 31% comment on a post at least once a day.
- As many as 25% of Facebook users say they never update their Facebook status.
Facebook Pages was introduced in 2007, presenting brands and organizations with a way to engage with followers. That’s when we started our Fletcher Prince Facebook Page and started building branded Facebook Pages for our clients.
Do you have a Facebook Page? The average number of fans of a Facebook Page (in the category of Pages with 1,000 followers or less) is now 327, up from about 130 a few years ago.
The top five brands on Facebook in the U.S. today are Wal-Mart, Target, Amazon.com, Samsung Mobile USA, and Subway. Wal-Mart also has more “Likes” (what we used to call fans) than any other Page on Facebook.
Nonprofits do well on Facebook. 57% of Facebook fans say they liked a nonprofit on Facebook to show their support of the nonprofit to their friends. But 43% un-liked a nonprofit if it posted too many updates asking for money.
President Barack Obama is the politician with the most fans/likes on Facebook. Eminem is the celebrity with the most fans/likes, and Family Guy is the show with the most fans/likes. The most popular museum on Facebook is the Museum of Modern Art (MOMA).
The day that gets the most engagement on posts on Facebook Pages is Thursday, with photo updates getting the most likes of all (results vary, depending on Page category and content). Updates that pose questions generate the most comments on Facebook Pages.
Yes, you read that right! eMarketer just released the stats. 93% of marketers used video for online marketing, sales or communications in 2013, up from 81% in 2012.
Why has online video become so popular as a marketing tactic?
- It works like a voodoo charm.
- It’s unique and attention-getting.
- It is easier and less expensive to produce now than it once was.
- It plays well with others: email, ad campaigns, blogs, Facebook, websites, Twitter, and, of course, YouTube.
- And anyway you slice it, it looks pretty darn impressive.
Some of the most popular reasons marketers are turning to online video include explaining new products and services, generating sales leads, and increasing SEO, to name a few.
But what if you are still a newbie? How should you get started with online video for your company or nonprofit?
Well, in my opinion, when you are experimenting with a new marketing tactic, the best approach is to pick a low-risk project that may also be a bit fun. That doesn’t mean that you invest less than 100% in effort and planning. But while you are in the learning and experimental phase, pick something that is perhaps not critical to your marketing efforts.
That might be, for example, a holiday video, like a Thanksgiving message. It’s easy to do and it’s heart-felt. You can embed it in an email and send it to your clients or customers.
Now is an excellent time to start thinking, long-range, about your video marketing plans for 2014. I would love to have that conversation with you. And if you would like help with video production, we do that, too. Be aware that this study indicated that professionally produced video yields better marketing results than amateur productions. Our prices start at $1200/video with substantial discounts for multiple video packages. So let us lend a hand!
- Online Video Statistics That Show That Web Video Is The Next E-Marketing Frontier [Infographic] (business2community.com)
The Holmes Report has released its ranking of the top 250 public relations firms, worldwide, in order of fee income. Here are some findings from the report.
Edelman, Weber-Shandwick and Fleishman Hillard are the top three public relations firms in the world. All three are based in the U.S. Edelman has more than 4,000 employees!
Nearly half of the firms on the list (45%) enjoyed double digit percentage growth in fees from 2010 to 2011. Only 8% posted losses, and most were minor. Five firms had triple digit percentage growth. The PR firm with the greatest growth was Fortune PR in Indonesia with 314% growth.
Here’s what some DC-area headquartered PR firms raked in (ranking in parentheses)
- APCO Worldwide (16) $120,701,000
- Levick Strategic Communications (99) $12,459,523
- Widmeyer (118) $10,600,000
- Spectrum Science (172) $5,800,000
- Gibraltar Communications (182) $4,918,650
- US PR Industry Revenue $13.4 Billion by 2017 (pamil-visions.net)