Category Archives: Statistics

Happy Birthday, Facebook!

7655276690_51e104dd07Can you believe it? Facebook is ten years old today.

Mark Zuckerberg — along with co-founders Dustin Moskovitz, Chris Hughes, and Eduardo Saverin — launched Facebook while attending Harvard University in 2004.

Facebook now employs more than 6,300 people all over the world. The company has an annual sales revenue approaching $8 billion, with a net income of $1.5 billion.

Just how popular IS Facebook?

There are more than a billion Facebook users, and guess how many people use Facebook on an average day? 757 million! To give you an idea of how many people that is, that’s more than twice the total population of the United States. And 81% of those users are outside of the U.S. and Canada.

Facebook factoids

Facebook is the second most visited website on the Internet.  Here are some interesting new stats from Pew Research Center…

  • Despite what you may hear to the contrary, teens 12-17 are still quite active on Facebook.
  • Half of all adult users on Facebook have more than 200 Facebook “friends.”
  • The average number of Facebook friends among adults is 338.
  • 64% of Facebook users visit the site every day.
  • 44% of people “like” something their friends post at least once a day.
  • 31% comment on a post at least once a day.
  • As many as 25% of Facebook users say they never update their Facebook status.

Facebook Pages

Facebook Pages was introduced in 2007, presenting brands and organizations with a way to engage with followers. That’s when we started our Fletcher Prince Facebook Page and started building branded Facebook Pages for our clients.

Do you have a Facebook Page? The average number of fans of a Facebook Page (in the category of Pages with 1,000 followers or less) is now 327, up from about 130 a few years ago.

The top five brands on Facebook in the U.S. today are Wal-Mart, Target,, Samsung Mobile USA, and Subway. Wal-Mart also has more “Likes” (what we used to call fans) than any other Page on Facebook.

Nonprofits do well on Facebook. 57% of Facebook fans say they liked a nonprofit on Facebook to show their support of the nonprofit to their friends. But 43% un-liked a nonprofit if it posted too many updates asking for money.

President Barack Obama is the politician with the most fans/likes on Facebook. Eminem is the celebrity with the most fans/likes, and Family Guy is the show with the most fans/likes. The most popular museum on Facebook is the Museum of Modern Art (MOMA).

The day that gets the most engagement on posts on Facebook Pages is Thursday, with photo updates getting the most likes of all (results vary, depending on Page category and content). Updates that pose questions generate the most comments on Facebook Pages.

93% of marketers are using online video now

Extra effort can make your video worth watching.

Extra effort can make your video worth watching.

Yes, you read that right!  eMarketer just released the stats. 93% of marketers used video for online marketing, sales or communications in 2013, up from 81% in 2012.

Why has online video become so popular as a marketing tactic?

  1. It works like a voodoo charm.
  2. It’s unique and attention-getting.
  3. It is easier and less expensive to produce now than it once was.
  4. It plays well with others: email, ad campaigns, blogs, Facebook, websites, Twitter, and, of course, YouTube.
  5. And anyway you slice it, it looks pretty darn impressive.

Some of the most popular reasons marketers are turning to online video include explaining new products and services, generating sales leads, and increasing SEO, to name a few.

But what if you are still a newbie?  How should you get started with online video for your company or nonprofit?

Well, in my opinion, when you are experimenting with a new marketing tactic, the best approach is to pick a low-risk project that may also be a bit fun. That doesn’t mean that you invest less than 100% in effort and planning.  But while you are in the learning and experimental phase, pick something that is perhaps not critical to your marketing efforts.

That might be, for example, a holiday video, like a Thanksgiving message.  It’s easy to do and it’s heart-felt.  You can embed it in an email and send it to your clients or customers.

Now is an excellent time to start thinking, long-range, about your video marketing plans for 2014.  I would love to have that conversation with you.  And if you would like help with video production, we do that, too.  Be aware that this study indicated that professionally produced video yields better marketing results than amateur productions.  Our prices start at $1200/video with substantial discounts for multiple video packages.  So let us lend a hand!


The latest social media statistics

A national survey of 1,005 adults by Pew Research Center’s Internet & American Life Project in August 2012 found that

  • 66% use Facebook
  • 20% use LinkedIn
  • 16% use Twitter
  • 12% use Pinterest
  • 12% use Instagram
  • 5% use Tumblr

Read the results here

$10B PR industry is thriving, according to the Holmes Report

The Holmes Report has released its ranking of the top 250 public relations firms, worldwide, in order of fee income.  Here are some findings from the report.

Edelman, Weber-Shandwick and Fleishman Hillard are the top three public relations firms in the world.  All three are based in the U.S.  Edelman has more than 4,000 employees!

Nearly half of the firms on the list (45%) enjoyed double digit percentage growth in fees from 2010 to 2011.  Only 8% posted losses, and most were minor.  Five firms had triple digit percentage growth.  The PR firm with the greatest growth was Fortune PR in Indonesia with 314% growth.

Here’s what some DC-area headquartered PR firms raked in (ranking in parentheses)

  • APCO Worldwide (16)  $120,701,000
  • Levick Strategic Communications (99) $12,459,523
  • Widmeyer (118) $10,600,000
  • Spectrum Science (172) $5,800,000
  • Gibraltar Communications (182) $4,918,650

Read the 2012 Digital Marketer Benchmark and Trend Report

Experian Marketing Services, a provider of data, analytics and marketing technologies, today announced the release of the 2012 Digital Marketer: Benchmark and Trend Report.  The 128-page report provides data pertinent to consumer and technology trends, as well as insights on email marketing, mobile, and social media.

Not surprisingly, nearly half of marketers (46%) in the study say that coordinating all these channels is their biggest challenge.

Other findings:

• 91% of adults online use social media regularly.
• Revenue per email averages two times higher for “friends and family” campaigns.
• 28% of smartphone owners watch videos on their phones in a typical month.
Pinterest is now the third most popular social networking site, after Facebook and Twitter.
• 92% percent of businesses feel their contact data is inaccurate in some way.

Download the free report here:

Social media in the workplace (Mindflash infographic)

Check out this helpful infographic highlighting statistics and best practices associated with social media in the workplace from Mindflash.  (You’ll find more posts on this topic in our blog by checking out the categories, right.)

How much do you know about YouTube and online video?

Image representing YouTube as depicted in Crun...

Image via CrunchBase

Here are some lesser-known recent statistics and research findings…

  • Online video viewing increased 43% in the United States last year.
  • YouTube views increased 25% last year.
  • YouTube videos receive 4 billion views/day.
  • More than 500 tweets/minute contain a YouTube link.
  • Online video is 141 times more likely than a website to generate a “click-through” in search engine results.
  •  72% of small businesses say YouTube is highly effective for marketing.
  •  72% of senior congressional staffers think YouTube is somewhat/very important for communicating their members’ views
  •  YouTube is the second most used social media channel among Federal employees and Federal contractors.
  •  More than half of CEOs and senior executives watch a work-related YouTube video at least weekly.
  • 65% of senior-level executives have visited a vendor’s website after watching an online video.
  • 67% of senior-level executives said an online video influenced them to make a business-related purchase.
  •  58% of journalists have YouTube accounts.
  • 53% of journalists say online video makes a corporate website useful.
  •  47% of charities are on YouTube.
  • 86% of four-year colleges and universities have a YouTube Channel

The latest social media trends — findings from comScore report

Image representing comScore as depicted in Cru...



comScore released the 2012 U.S. Digital Future in Focus report today.   Here are some key findings about social media trends you’ll want to know about —


  • More minutes were spent on Facebook than any other place online in 2011.  Time spent on social networks accounts for 16.6% of all minutes spent online.
  • Online video viewing increased 43% among Americans in 2011. More than 100 million Americans watched online video content on an average day.
  • By the end of last year, 8% of all digital traffic was accessed via smartphones or tablets (like the iPad).  The majority of mobile phone owners went online with their phone.
  • U.S. retail and travel-related e-commerce increased 12% last year, to $256 billion in 2011.
  • The search engine Bing surpassed Yahoo for the first time in its history, snagging the #2 position behind Google in the U.S. search market.  Bing has a social search partnership with Facebook.




How small businesses market themselves now: latest statistics

Photo by treedork

If you operate a small business, you know how important it is to get your message out to your target audiences.  So, how are small businesses marketing themselves in 2011?  Not surprisingly, a recent survey of more than 1,500 small businesses (most with fewer than 25 employees) found that 73% of respondents are using social media to market their businesses.

Of those, most are using Facebook (more than 95%) and most find it effective (82%). 73% of small business owners found online video also effective, while Twitter was found to be effective by less than half (47%) of business owners using social media.

Other marketing approaches also employed by small business owners, in order of usage, include

If you run a small business, and like 80% of small business owners, find yourself staying awake at night worrying about how to get more customers, Fletcher Prince can help.  We offer creative and affordable marketing solutions, including

and more.  Call (571) 269-7559 to discuss creative and affordable marketing solutions for your business.

Social Media and Small Business: New Trends

Thanks to Constant Contact, we have some good information on what small business owners use and value, in terms of marketing approaches.

According to a recent survey, nearly all small business owners (95%) have a website and use email marketing (91%).  The majority of small business owners are using social media (73%) and almost half are using blogs (43%).

Think the quarter of small businesses who are not using social media are missing an opportunity?  Don’t worry; more than half of those respondents (62%) plan to jump on the social media bandwagon within a year.

Facebook is the number one search term on the web, so it may come as no surprise to you that Facebook was found to be the clear winner among the social media options small businesses choose; 95% of small business owners who use social media use Facebook.  What is interesting is that represents a leap of 44% since about this time last year.

Also compelling to note is that while 60% of small business owners who use social media are on Twitter and LinkedIn, those platforms were seen as effective by less than half of these users (47%).  On the other hand, while less than half of social media users are on YouTube, nearly 3/4 (73%) of them thought YouTube was an effective way to market to their customers.

I feel this reinforces what I have been saying about the power of online video — it will differentiate the small business, it will achieve SEO benefits, and although it involves more effort, it does work.

Surprising to me was the result that 69% of respondents said they use online advertising.  Also reassuring for our newspapers was the finding that 77% of small businesses are using print advertising.

When asked which tactics were very effective or moderately effective, the ranking looks like this:

1. Email marketing was ranked as most effective among the options.  It is the first choice small business owners make when connecting with customers.

2. Websites came in as a close second.

3. Online advertising — surprise, surprise!

4. Social media.  Also most of the respondents who are currently using social media (81%) plan to increase using it, demonstrating that small business owners see real potential in social media as a marketing tactic.

5. Blogs.  The marketing power of blogs continue to be underestimated, although their SEO power is matched, perhaps, only by YouTube video.

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