Category Archives: Conversations in Public Relations
Curious about how to use Twitter to promote your YouTube videos? Or podcast?
There’s a free presentation and meetup on “Connecting Audio and Video to Twitter” organized by the DC Podcaster Alliance this Saturday. If you are in the DC area, I recommend you attend.
I have used Twitter to promote my own YouTube series and podcasts, such as Conversations in Public Relations and Living Well With Autism. If you can’t make the meeting, here are some tips for using Twitter to promote your YouTube videos or podcast.
1. Create a free Twitter Profile for your Podcast or Video Program.
2. Set your show or podcast blog to auto-feed updates to your Twitter profile.
3. Scope out, follow, and list related reporters, bloggers, trade media, groups, and associations on Twitter that might be interested in your content.
4. Locate and follow subject matter experts who might agree to be guests on your program, or provide ideas for future videos and podcasts.
5. Post interesting Twitter updates (“tweets”) to your Twitter profile.
- Share quick, helpful tips related to the topic of your podcast or video program.
- Announce upcoming episodes and videos, mentioning participants (if any) by their Twitter handle (e.g., @rhedpixel)
- Ask your Twitter followers for advice for future videos or podcast episodes.
- Post links to current episodes or videos. Remember YouTube video plays right on Twitter — no need for your follower to migrate to another web site to view your video.
- Crow about reviews you get on iTunes and other directories.
- Link to blog posts of bios of guests on your podcast.
- Ask guests to cross-post the video or audio on their Twitter profiles, or to mention that they appeared on the video or podcast.
- Thank guests and helpers, as well as people who promote your show.
- Pose factoids or trivia-style questions related to the video or podcast.
- Using Twitter search, insert keywords related to the topic of your video or podcast. Find links to blog posts or online news articles mentioned on Twitter, and comment on them, and post your podcast or video as a link, when relevant.
- Celebrate a milestone, such as 100th episode, anniversary, or so many views.
- Spark interest with “insider” photos. Share photos of producing your video or podcast on Twitter, with TwitPic. Snap photos of your guests (try to get some of the cameras and lights, mic and lights in the shot), or for an audio podcast, photograph the guest or host with microphone.
- Share interesting statistics about your podcast or videos. Which video gets the most views? From which countries are most of your subscribers? You might be surprised by these findings!
For more ideas, attend the meeting this Saturday.
How have you used your Twitter profile to promote your videos or podcast? Please share your ideas in the comments!
- Got YouTube? You Need It – If Only For SEO (fletcher-prince.com)
As a service to the public relations and communications community, the Washington, DC area communications firm Fletcher Prince has invested thousands of dollars and countless hours of time into a labor of love, a new video podcast series called Conversations in Public Relations.
Conversations in Public Relations features online video interviews with DC-area public relations, advertising, and communications professionals. The series is hosted by Mary Fletcher Jones, the owner of Fletcher Prince and assistant organizer of the DC Podcaster Alliance. The videos may be viewed on on iTunes, YouTube, the Conversations in Public Relations blog, and other sites.
Goals associated with this series include
- Provide useful and relevant, career-enriching content to the local PR and communications community.
- Familiarize the PR and advertising community with the contributions and insights of local thought leaders.
- Promote the profession in a positive, entertaining, and accessible way.
The series is produced by Fletcher Prince, which underwrites the production and promotion expenses of the series as a public service to the local communications community. Guests do not pay to appear on the program and are not compensated for their appearance. The videos are distributed free of charge.
Target Audience: Public relations, marketing communications, and advertising professionals in the Washington, DC area. However, the podcast is downloaded all over the world and the series has a global group of Facebook fans.
Content: 5-10 minute video profiles of
- Professionals who specialize in a niche area/provide subject matter expertise (e.g., Arnold Worldwide’s Karen Riordan and Susan Rink)
- Washington PR Woman of the Year Award winners (e.g., APCO Worldwide’s Margery Kraus and Porter Novelli’s Carolyn Tieger)
- Representatives from professional membership organizations (PRSA, Ad Club, Social Media Club, IABC, STC WDC, WWPR, etc.)
- Representatives from businesses that cater to the PR/communications community (e.g., Marketwire, BurrellesLuce)
- PR Authors, bloggers, news media (e.g., Robert Deigh, Kate Perrin)
- Communications students and young professionals (e.g., Kristen Powers)
- Volunteer and pro bono work projects
- Representatives for special events, awards, and conferences relevant to public relations and advertising
Distribution: YouTube, Blip.TV, Facebook, iTunes, and other free online video distribution channels. Conversations in Public Relations Blog. The Washington Marketing and PR Examiner.com column.
Promotion: Twitter posts, Facebook Fan page, monthly give-away for Facebook fans, targeted Facebook paid ads, postcard mailings to public relations and advertising agencies, press releases to local news media/bloggers.
Reach Statistics: Between its launch in January 2009 and May 15, 2009, the video podcast has downloaded 1,000 times through iTunes, the 31 videos on YouTube have been viewed 1,320 times, and videos have also been viewed through Facebook Video, Blip.TV, AOL Video, and Daily Motion. The show’s blog has been viewed more than 1,100 times. The show’s Facebook Page has 80 fans from all over the world, and the show’s Twitter account has 80 followers.