Category Archives: Social Media Tips
YouTube dramatically increases your visibility and by extension, credibility (as long as your videos are well done). My clients have definitely seen benefits from posting videos on YouTube, as have I.
If you have a business, posting well-executed, relevant, informative and brand-enhancing videos on YouTube is a low-barrier-to-entry marketing tactic that will increase your search engine results online and is a proven reputation- and business-booster. CEOs turn to YouTube to gather information on businesses.
If you have a nonprofit organization, YouTube has demonstrated results in leading to additional support and funding. People are visual and naturally respond to the power of storytelling — there is no better way to tell the story of your mission than with video.
And YouTube is a form of creative expression. Most people find creative expression gratifying, whether it’s through art, music, writing, dance, etc . Creating videos is just another way of sharing what you are about, your experiences, and what matters to you. A very human impulse 🙂
Those are my thoughts on the benefits of YouTube. You can find more tips on the Fletcher Prince Slideshare page. Remember, YouTube is a powerful medium and the adage “Anything worth doing is worth doing well” definitely applies to YouTube video planning and production! Thanks for asking me to answer this question and let me know if you have any other questions about YouTube!
Mark Zuckerberg — along with co-founders Dustin Moskovitz, Chris Hughes, and Eduardo Saverin — launched Facebook while attending Harvard University in 2004.
Facebook now employs more than 6,300 people all over the world. The company has an annual sales revenue approaching $8 billion, with a net income of $1.5 billion.
Just how popular IS Facebook?
There are more than a billion Facebook users, and guess how many people use Facebook on an average day? 757 million! To give you an idea of how many people that is, that’s more than twice the total population of the United States. And 81% of those users are outside of the U.S. and Canada.
- Despite what you may hear to the contrary, teens 12-17 are still quite active on Facebook.
- Half of all adult users on Facebook have more than 200 Facebook “friends.”
- The average number of Facebook friends among adults is 338.
- 64% of Facebook users visit the site every day.
- 44% of people “like” something their friends post at least once a day.
- 31% comment on a post at least once a day.
- As many as 25% of Facebook users say they never update their Facebook status.
Facebook Pages was introduced in 2007, presenting brands and organizations with a way to engage with followers. That’s when we started our Fletcher Prince Facebook Page and started building branded Facebook Pages for our clients.
Do you have a Facebook Page? The average number of fans of a Facebook Page (in the category of Pages with 1,000 followers or less) is now 327, up from about 130 a few years ago.
The top five brands on Facebook in the U.S. today are Wal-Mart, Target, Amazon.com, Samsung Mobile USA, and Subway. Wal-Mart also has more “Likes” (what we used to call fans) than any other Page on Facebook.
Nonprofits do well on Facebook. 57% of Facebook fans say they liked a nonprofit on Facebook to show their support of the nonprofit to their friends. But 43% un-liked a nonprofit if it posted too many updates asking for money.
President Barack Obama is the politician with the most fans/likes on Facebook. Eminem is the celebrity with the most fans/likes, and Family Guy is the show with the most fans/likes. The most popular museum on Facebook is the Museum of Modern Art (MOMA).
The day that gets the most engagement on posts on Facebook Pages is Thursday, with photo updates getting the most likes of all (results vary, depending on Page category and content). Updates that pose questions generate the most comments on Facebook Pages.