Category Archives: Facebook Tips
Mark Zuckerberg — along with co-founders Dustin Moskovitz, Chris Hughes, and Eduardo Saverin — launched Facebook while attending Harvard University in 2004.
Facebook now employs more than 6,300 people all over the world. The company has an annual sales revenue approaching $8 billion, with a net income of $1.5 billion.
Just how popular IS Facebook?
There are more than a billion Facebook users, and guess how many people use Facebook on an average day? 757 million! To give you an idea of how many people that is, that’s more than twice the total population of the United States. And 81% of those users are outside of the U.S. and Canada.
- Despite what you may hear to the contrary, teens 12-17 are still quite active on Facebook.
- Half of all adult users on Facebook have more than 200 Facebook “friends.”
- The average number of Facebook friends among adults is 338.
- 64% of Facebook users visit the site every day.
- 44% of people “like” something their friends post at least once a day.
- 31% comment on a post at least once a day.
- As many as 25% of Facebook users say they never update their Facebook status.
Facebook Pages was introduced in 2007, presenting brands and organizations with a way to engage with followers. That’s when we started our Fletcher Prince Facebook Page and started building branded Facebook Pages for our clients.
Do you have a Facebook Page? The average number of fans of a Facebook Page (in the category of Pages with 1,000 followers or less) is now 327, up from about 130 a few years ago.
The top five brands on Facebook in the U.S. today are Wal-Mart, Target, Amazon.com, Samsung Mobile USA, and Subway. Wal-Mart also has more “Likes” (what we used to call fans) than any other Page on Facebook.
Nonprofits do well on Facebook. 57% of Facebook fans say they liked a nonprofit on Facebook to show their support of the nonprofit to their friends. But 43% un-liked a nonprofit if it posted too many updates asking for money.
President Barack Obama is the politician with the most fans/likes on Facebook. Eminem is the celebrity with the most fans/likes, and Family Guy is the show with the most fans/likes. The most popular museum on Facebook is the Museum of Modern Art (MOMA).
The day that gets the most engagement on posts on Facebook Pages is Thursday, with photo updates getting the most likes of all (results vary, depending on Page category and content). Updates that pose questions generate the most comments on Facebook Pages.
This reminds me of a time I was watching my dad finish a painting. He was getting ready to put in his signature. I asked him if he always put it in the same place. He said, no, you have to find a “home” for the signature in the painting. So the size, location, and color of the signature would vary from painting to painting.
I was thinking about this in relation to the Timelines Cover images. The profile image really needs to have a “home” within the Cover image.
In this example for Rink Strategic Communications, the colors of the image work with the logo. For example, the black in Susan’s camisole anchors with the black in her logo — it also calls attention to her as the important person in the photograph (besides the fact that she is in the center 🙂
Could a tagline have also been included here in the Cover? Maybe, but I think the text would have been too busy and would have competed with the R. What you want for many Facebook Cover images is a compelling photograph or design that complements the profile image. With Facebook Timeline Covers, you have to know when to walk away.
When planning the Timeline image for other clients, I also look at the Cover in terms of balance and composition. For example, there is a good space in the upper right corner. You don’t want to crowd the left side too much, since the profile picture is there.
That is the approach we took with this design for the Keenan PR Facebook Page. This is basically a banner ad she already (created by another designer) that she liked that we reworked for her as a Timeline Cover.
We flipped the image so the Silver Anvil award is on the right, and we moved the text and changed the font. So, the result is a more balanced composition that works with her logo, which is her profile image. See how the logo points at the message and the award? Cool, huh? That was almost accidental 🙂
This is also a good example (we didn’t design) from Constant Contact UK that gives the profile image a “home” in the Timeline Cover and makes good use of that upper right corner/sweet spot… You can tell this image was designed expressly for Facebook.
There is also a really nice flow, composition, and a great match between the Cover image and the profile image in this example from Manchester United (we did not design this one, either).
Look, by contrast, at this one from the New York Times. I suppose with that red staircase that it’s an interesting photograph. But does it make a good Timeline image? In my opinion, no. Nothing about the image communicates anything about the attributes (or a single attribute) of the New York Times (other than they have a lot of employees and a really cool staircase). It’s not memorable. It doesn’t play nicely with the profile image. I think they should give this one another shot….
Facebook is a fun and friendly environment, and it has a certain cool factor. Being overly corporate on Facebook would be a mistake just as it would be a mistake to use business jargon at a backyard barbecue. Brands have a real opportunity with these Facebook Page Timeline Covers. It’s worthwhile to design them well — to delight the viewer, as well as convey a message.
- Time to Update Your Facebook Page with a New Cover (fletcher-prince.com)
If you administer a Facebook Page for your company or nonprofit, you know what a bear EdgeRank can be. Here’s a few tips for getting the most out of your Facebook Page from Fletcher Prince’s Mary Fletcher Jones and check out our portfolio of Facebook Pages http://www.FletcherPrince.com
Recorded at RHED Pixel October 2011. Thanks to Richard Harrington and the RHED Pixel video production team for producing the video.
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