Category Archives: Video

Happy Thanksgiving from your friends at Fletcher Prince

Happy Thanksgiving from Fletcher Prince

Happy Thanksgiving from your friends at Fletcher Prince!

We are so grateful to you for reading our blog, and telling your friends about what we do.

We are also very thankful this  year because we

  • Were included in the Washington Business Journal Book of Lists under PR agencies.
  • Worked with terrific clients, including PRofessional Solutions, LLC and American Chemical Society, as well as Keenan PR, Remey Communications, Atwater Communications, and Ascend Communications.
  • Had the opportunity to perform pro bono PR, design, and social media work for the Bahrain Coordinating Committee.
  • Presented at Social Media Week and George Mason University (and next week, at GV Expo).
  • Made lots of friends at our Network-and-Lunch events.

Today, David will be deep-frying a turkey and I will be spending time with my son.  We both hope you have an enjoyable and meaningful day with your loved ones.

Fletcher Prince can launch or makeover your company blog

Blogs are the best way to showcase your subject matter expertise, obtain the trust of potential clients and customers, build value for current customers and clients, and increase SEO for your website.

The effort involved in creating and maintaining a corporate blog is not insubstantial, but the payoff can be great.

Your friends at Fletcher Prince can help.  We can design your branded blog, integrate social networks and video, and coach you on the most effective blogging techniques.

  • Blog coaching
  • Content creation
  • Design your branded blog
  • Enable social media and sharing features
  • Configure email subscriptions
  • Set up categories, widgets, and pages

 

Time to get started with email marketing

Email marketing has the highest ROI of all — $46 on the dollar. And it works even better when used in conjunction with other tactics.

Your friends at Fletcher Prince can help you set up a year-round email marketing campaign of custom-designed newsletters and announcements.

  • Copywriting and design
  • CAN-SPAM Act compliant
  • Contact list management
  • Free services for partners who qualify

Happy Halloween from your friends at Fletcher Prince

Best wishes to all our blog readers for a fun and spooky Halloween!

Fletcher Prince’s YouTube and video production capabilities

Is your company on YouTube?  We produce videos and design branded YouTube Channels that are fully optimized for online search.  We also makeover Channels and video settings to enhance SEO and branding.

  • Pre-video consultation
  • Video production
  • Branded YouTube Channel development
  • Facebook video uploads
  • Video marketing
  • Video podcasts
  • YouTube logos and custom backgrounds
  • Integration with social networks

Facebook marketing for your business or nonprofit

Your friends at Fletcher Prince  can help you launch an effective and engaging Facebook Page.

Discover how to promote your company or nonprofit on Facebook with interactive posts, video, contests, and photos.

  • Training
  • Editorial calendars
  • Branded profile and cover images
  • Image and video management
  • Advertising
  • Integration with websites and social media

Reflecting light for outdoor video and photography

If you’re shooting outdoors, and who wouldn’t want to try it on a lovely DC day like today, remember that you don’t have to work with just the light you have.  You can use simple tools to reflect or diffuse light to create much more pleasing images.  We do this ourselves when we record video — the before and after effects are pretty impressive!  I can look ten years younger with the right lighting 🙂

In this brief F.J. Westcott video, Randy Kerr demonstrates some techniques you can try.  I think the African settings are fascinating!  In a pinch, you can use a piece of white foam core or even poster board to bounce light.  But reflectors are inexpensive and not too tricky to learn how to use, so consider adding them to your tool kit as you create photographs and videos for your marketing efforts.

 

The basics of crisis PR planning (video)

Kathryn Falk, Vice President of Government and Public Affairs for Cox Communications in Virginia, talks with Jane Applegate of Cox Business Television about the importance of having a crisis communications plan.

Is it good form to ask for followers?

Occasionally, you will see the administrator of a Facebook Page or Twitter profile post an update asking for followers.  Often, it’s associated with a goal, e.g., let’s get 10,000 followers by such and such date or time.

Does this tactic work?  And more importantly, should it be used?  Can it backfire for your brand?

I was thinking about this as I read the response of some fans when the Facebook Page owner of a Page I follow, Daym Drops, posted a request for more Twitter followers on his Facebook Page.

Now, this guy recently vaulted to YouTube viral stardom — which can be a short-lived and wild ride — so it’s easy to understand why he’s trying to make the most of it, quickly.

Fam, as I look at my Fam Follow on Twitter; it is all types of nappy and unhappy. (1,759)..Can we hit 2,000 before midnight? Let’s DO THIS!

Well, for one thing, asking for Twitter followers on Facebook is like assuming people like sushi if they also like Chinese food.  It’s not necessarily so.  And one of his Facebook fans didn’t hesitate to tell him, in a nice way, that she preferred Facebook.

I don’t have a twitter account.. dint like it .. I don’t like to feel restricted… n u know us Latinas have a lot to say 🙂

I’ve emphasized before that Facebook and Twitter, while both are social networks, are two different entities with different personalities and uses and these should be approached and treated differently.  And this just illustrates how you cannot give someone sushi when they want kung pao chicken.

But back to the ask.  Calls to action (or CTAs, for short) are tricky on social media. Are they necessary? Yes.  But there is a way to make the ask, and maybe this wasn’t it.  And who knew?  We are all learning.  Often, it’s the community that tells us what works, and what doesn’t.  What struck me were the kindly intentioned but direct responses of two of his Facebook Fans to his ask for Twitter followers (please pardon the crude language):

Hey man, you are f’ing awesome and sh!t… But don’t get greedy on followers. Just be your awesome self, and followers will show up anyways 🙂

 

Yeah, keep having fun with it and everything else will come along. The second you start thinking you deserve things, you start losing the respect of the people already following you.

Significantly, he did not make his 2,000 Twitter follower goal.  So, maybe there is a lesson here for businesses and nonprofits.  Don’t push your luck too quickly, too soon.  Let the fans come to you.  Do what you do best, and you will earn the reputation.  Focus on what you already have and on engaging your current fans.

Does this mean we stop using advertising, or PR, or social media to try and attract more attention for our services, products, or missions?  No!  Especially for other types of brands, a more assertive approach may be warranted.  Just — keep it real on social media.  It’s important not to lose sight of the fundamentals, or force your hand.

But it’s also very true on social media that if you have earned the love and respect of fans, then they will forgive the fumbles you may make occasionally.  And we all make those fumbles, self included!

Congratulations, Daym Drops, on your new success!  Count me among your fans 🙂

Just for fun, here is one of his funny fast food reviews…

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