…I don’t know what will! I’ve got a compelling statistic to share with you today that may change the way you communicate with your clients this holiday season.
Let me ask you a question. How many email holiday greetings did you receive from businesses, associations you belong to, and nonprofits? Okay, and now how many greeting cards did you receive from them in the mail?
Did you get more email greetings than mailed ones? Has your company opted to email holiday greetings instead of traditional cards?
Did you think that was the right decision? Well, you might want to run and buy some stamps…now!
According to a new study, people prefer traditional cards sent through the mail by businesses they frequent (86%) to emailed versions (7%). And that’s a big increase from last year in 2012 (80% vs. 12%)./ If that whopping statistic is any indication of related preferences for B2B communications — and my guess is that it is — then we all better stock up on greeting cards!
The truth is nothing really beats direct mail for impact any day of the year, and when it comes to the holidays, people still skew traditional and heartfelt.
While email greetings are terrific (especially if they include a holiday greeting video, which can increase the open rate by 50% and more), a beautifully designed card conveys the message to the sender that his or her relationship is valued by your company or nonprofit.
Your friends at Fletcher Prince would be happy to help you design a custom holiday greeting card to mail to your clients and customers this year.
Holiday Stamps for Business Greeting Cards
The whimsical Gingerbread Houses Forever stamps sheet feature images of four different gingerbread houses set against a bright blue background. The houses were designed by gingerbread house architect Teresa Layman under the direction of stamp art director Derry Noyes and were photographed by stamp artist Sally Anderson-Bruce.
Recommended Mail-By Date
Be sure to mail your greeting cards no later than December 14 to ensure holiday delivery.