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Merry Christmas from your friends at Fletcher Prince

fp fb timeline xmas

 

Best wishes to you and your loved ones for a very Merry Christmas

from Mary and David at Fletcher Prince

December Content Marketing Ideas

Saturday, December 1: Have you organized your December editorial calendar?  The 12th month of the year is a fantastic time to connect with your clients and engage with your followers.

Sunday, December 2: The weekend is primetime for Facebook Page updates.  Upload your seasonal Facebook Page timeline cover today.  Try a different look each week!  Holiday versions of corporate logos are fun, too.  Ask Fletcher Prince to design these assets for you.

Monday, December 3:  Time to mail holiday cards to clients and supporters.  If you are having a special holiday invent, mail invitations now, too.  Fletcher Prince can design your company holiday cards for you.

Tuesday, December 4: Today is National Cookie Day.  Can you create a cookie with your logo?  Try it — and post the photo!

At 5 p.m., the Capitol Christmas Tree will be lit by Speaker of the House John Boehner.  Follow @USCapitol on Twitter.

Thursday, December 6: President Obama and the First Lady light the National Christmas Tree today at 5 p.m.

Friday, December 7: Inspired by all these Washington, DC Christmas trees?  Have a tree decorating party in your office today!

Saturday, December 8: Wish your followers a Happy Hanukkah!  Tonight, Hanukkah begins and is celebrated through December 16.

Sunday, December 9: The lighting of the National Menorah takes place tonight in Washington, DC.

Monday, December 10: What does your company do for good in the community?  Publicize a story about your community involvement or support of a local nonprofit organization via your blog, or even an online press release.  Send a short note and photos to your local newspaper.  Fletcher Prince can help you with public relations efforts.

If you haven’t yet started a company goodwill effort, the holiday season is a good time to start!  Consider a food drive in your office to benefit SOME (So Others Might Eat).  You can follow them on Twitter @SOME_DC

Wednesday, December 12: Today is National Poinsettia Day.  Why not gift your clients with pointsettias to show your appreciation?  Or offer them to followers as an online give-away.

Saturday, December 15: People will be tweeting about Santarchy today!  Join in the fun by posting photos of your employees in Santa hats.

Monday, December 17:  Today is a good day to upload your company’s previously recorded holiday greeting video to YouTube, and send it to clients and customers via email to your permission-based contact list.  Post it on your Facebook Page, Pinterest account, Twitter profile, and Google+ account to wish your supporters happy holidays.  Fletcher Prince can record your holiday video.

Monday, December 24: Today is Christmas Eve.  The North American Aerospace Defense Command tracks his progress each year.  Follow on Twitter through @NoradSanta.

Tuesday, December 25Merry Christmas!

Thursday, December 27: Time to look back at the old year as you get ready to ring in the new! Discuss with your staff what marketing tactics worked well and what should be continued in 2013.  What were your most popular blog posts?  Which of your videos got the most views?  Talk to Fletcher Prince about developing an actionable marketing plan for 2013.

Friday, December 28:  After Christmas is a great time to blog your company annual report.  Chronicle the achievements of the past year.

Sunday, December 30:  Most people are in New Year’s resolutions mode.  Ask your Facebook Page followers about their resolutions for the new year, throwing in your industry-specific suggestions.

Monday, December 31: Today is New Year’s Eve.  Be sure to wish your clients and supporters a Happy New Year, and offer them plenty of helpful suggestions for success in 2013.  This is also a good time for brave thought-leaders to make their industry 2013 predictions.

Congratulations to all of you for a successful year, and thanks for reading our blog posts and supporting Fletcher Prince.  Happy New Year!

Related articles

The origins of Black Friday and a tale of holiday marketing

Children waiting for the Thalhimers Christmas Parade.  Photo by Bill Lane (Richmond Times-Dispatch Collection, Valentine Richmond History Center)

Reading the Examiner yesterday, I discovered some interesting facts about the origins of Black Friday.

Back in the day, department stores used to lure parents in for shopping the day after Thanksgiving by having downtown Christmas parades.  They hoped the parents who brought their children to see the parade would decide to go shopping in the stores afterwards.

But the combination of street closures and influx of cars caused such traffic problems, the local police started calling this day “Black Friday.”  And the name stuck.

Now retailers call it “Black Friday” because this is usually the weekend they begin turning a profit — or move into the “black.”  Retailers bring in an average of 40% of their revenues between the Friday after Thanksgiving and Christmas.

When my sister and I were young children, we got to ride the toy train in the Thalhimers Toy Parade because my mom worked in the special events office for the Richmond, VA department store and helped plan the Christmas parade (see video below).

She was also the first “Snow Bear.”  I still remember wondering where my mom was in that big suit as she handed out lollipops to children in the department store.  Here’s a nostalgic video peek at Snow Bear.

And here is my mom’s recollection of what it was like to work for one of the city’s largest department stores during the holidays, and be the first “Snow Bear.”

 

Merry Christmas from Mary and David at Fletcher Prince!

Best wishes to you and your loved ones for a Merry Christmas and a Happy New Year.

Christmas, with a little social media (video)

It’s Christmas Eve and I found this wonderful video that puts the season in a modern perspective.

Enjoy, and have a wonderful, Merry Christmas! 🙂

This is our 500th blog post!

6 Crazy Holiday Gifts for Your Favorite Social Media Enthusiast from Etsy

Image representing Etsy as depicted in CrunchBase

Image via CrunchBase

You love someone who loves social media.  And you want to make them happy this Christmas or Hanukkah, don’t you?  Here are 6 unique presents you won’t find in a mall store because they’re hand-made by Etsy

Hand-painted Facebook Bra, $25

“Salad Fingers” Santa Doll, $20

Twitter “Follow Me” Stockings (I have them; I love them), $18

Twitter “Hashtag” Silver Pendant, $9

Funky, Red Knit iPad Case, $18

YouTube Pillow (and all other social media icons), $21

Merry Marketing: 10 Irresistible, Fabulous, and Unique Licensed Items to Put Under the Christmas Tree

You know, it’s a triumph of marketing when people are so enchanted with your company or product that you can make them pay for the privilege of advertising your brand for you.  What a coup!

Licensed Products Are Big Business

Licensed merchandise comprises a global market worth $187 billion (License Magazine, 2010). Disney products alone bring in $27 billion in retail sales. Even nonprofit organizations are licensing products  – of course you are familiar with licensed items from Sesame Street and National Geographic, but did you know The National Trust for Historic Preservation has a furniture collection sold at Lowe’s? And the ASPCA licenses pet care accessories sold at Wal-Mart and other stores.

 10 Licensed Items for Your Christmas List

Just for fun, since we are all about marketing here at Fletcher Prince, I thought I would share 10 frankly promotional items that would make great Christmas presents.

1. Pan Am Bag

Are you a fan of the new television show, Pan Am?  Some brands never truly die, and evidently there are plenty of Pan Am enthusiasts around.  Travelers on Pan Am received bags like these.  The flight attendants carried them, so did JFK and The Beatles.  Did you ever want one of your own?  The Pan Am store offers several new versions and sizes of these bags($45 and up) so you can walk around with a little marketing history.

2. Harry Potter Time Turner & Sticker Kit

Harry Potter fans define the category of rabid.  The latest release, “Harry Potter and the Deathly Hallows, Part 2” this summer was the third highest grossing movie in history, according to Forbes.  There is a terrific amount of Harry Potter merchandise.  But I’m partial to this reasonably priced Time Turner gift set that includes a necklace that is a fair replica of the one Hermione Granger wears in “Harry Potter and the Prisoner of Azkaban.” If  only it were really magic, right?  But it would still make a great stocking stuffer.  It’s $8.95 from Barnes and Noble.

3. Old Spice T-Shirts

Old Spice has given us one of the most celebrated advertising campaigns in recent memory, and they also offer several t-shirts for sale that are cooler to wear than Old Spice itself.  You’re not going to catch me dabbing on Old Spice anytime soon, but I am asking Santa Claus for this “Ahoy” t-shirt ($15).

 

4. Coca Cola Christmas Ornaments

One of the most enduring brands, Coca Cola produces scads of logo-emblazoned merchandise.  But I bet you thought you’d never see a Coca Cola Christmas tree.  Yep.  This one was spotted at The Golden Goose in Occoquan, Virginia.  You can buy the themed ornaments for your Coca Cola swigging buddies there, or online from the Coca Cola Store.

5. OPI Muppets Nail Polish

So the new Muppets movie is a big hit this fall.  Guess what?  OPI has a Muppets collection of nail polish.  I know!  I mean, that’s the beauty of licensed merchandise.  It doesn’t have to make sense — it just has to be enchanting.  If you have a friend or relative who lives for the mani-pedi AND has a cuteness weakness, maybe tuck one of the 12 Muppets-inspired OPI nail polish shades, like “Warm and Fozzie” or “Animal-istic”  into her stocking this Christmas.

6. Barbie Silk Scarf

Are you into Barbie?  Still?  The brand has endured for more than 50 years. This past Thanksgiving, my mom was sporting this chic white, pink, and black silk scarf.  I was surprised when she told me it was actually a Barbie item, featuring retro designs by Robert Brest.  It’s a steal at $24.95.  There are many other items your girly-girl Mom will love for Christmas on the Barbie site for grown up Barbie fans, BarbieCollector.com

7. Revenge Infinity Box

Do you watch the ABC television series “Revenge”?  Well, then, you know all the secrets Amanda/Emily keeps in the infinity box her dad gave her?  Would you like your own secret box?  Surely this box is one of the more unique licensed items out there.  $24.99 on ABC.com.  Just don’t plot any revenge with it, because that wouldn’t be Christmas-y.

8. Ford “Mustang” Necklace and “Seat” Belt

Believe it or not, Ford is the best selling car brand in the United States.  Personally, I think if you love someone who drives a Ford, the nicest thing you can give him or her for Christmas is a Honda 🙂

But for those die-hard Ford fans out there who want to visibly proclaim their love for the brand, there is The Ford Collection of licensed merchandise.  This sterling silver Mustang pendant ($25) is subtle and innocuous enough.

But this Mustang “seatbelt” belt ($29) is a real conversation starter. Or stopper. Depending.

9. Andy Warhol Art Keychain

I just have the feeling that Andy Warhol, who measured his fame in newspaper column inches, would love the fact that there are now keychains ($3.55 each) featuring his iconic art.  Not to mention Christmas cards, puzzles, calendars, coloring books, magnets, mousepads, watches, and even night lights.  The ultimate stocking stuffer for the hipster in your life who yearns to be famous for fifteen minutes.  All available online from the official Warhol Store.

 

10.  Victoria’s Secret NFL Collection Lingerie and Lounge Wear

You know, the Super Bowl is not too long off, and these offerings from Victoria’s Secret give a whole new meaning to the term “Fantasy Football.”   Available for all 32 of your favorite NFL teams (Go Raiders!) in panties, sleep wear, and lounge wear, online from Victoria’s Secret.

 

Believe it or not…

Santa Claus with a little girl

Hey, Santa: have you read Mary's blog?

Cool Yule (my Christmas blog) gets viewed everyday and The Best of Autumn (my Halloween, Fall and Thanksgiving blog)  gets viewed almost everyday!  And I haven’t written new posts for those blogs in months.  That’s the power of blogging, friends!

If you’re the kind of person who can’t get enough Halloween or Christmas — even in April! — check out my Christmas and Halloween recipes, ideas, videos, and reviews.

5 last-minute Christmas gift ideas for communicators, under $100

Here’s a Santa bag of goodies for anyone who is into communicating, social media, public relations, etc…

 

$15 -- Make your smartphone look even smarter with this design-savvy Pantone iPhone Case (includes free logo or personalized text!), $14.95. Available in several colors.

 

 

 

 

 

 

 

 

 

 

$99 -- Shoot your own YouTube videos with this little pocket video camera that beats the pants off any Flip. It's $99 online from Apple, plus free shipping!

 

 

 

 

 

 

 

$30 -- Take this to your next networking event and everyone will remember you. Radio Shack has the Polaroid Pogo Printer -- small enough to go in your purse! -- for $29.95 through Christmas. It prints 2 x 3 photos from your camera or cell phone. You can buy a 30 ct pack of the special paper (no ink required) for $9.99.

 

 

 

 

 

 

 

 

 

$30 -- You won't leave your iPad on the plane in this bright red case. It's on sale online at Target for $30.15

 

 

 

 

 

 

 

 

 

$150 -- okay, this is over $100 but it's worth the splurge. Most Pocket Projectors cost are in the $300 range. This Sharper Image version seems to have a lot of compeititive features. It's not just for PowerPoints; it's also good for movies, videos, and games. It can even hook up to your iPod. What communicator wouldn't want one?

 

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