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Help us make plans for 2013! Your feedback wanted

Hello friends and followers of Fletcher Prince!

Well, it’s a snow day in the Washington, DC area.  Or, technically, a snow-sleet-freezing rain day.  If you’re like me, you’re staying OFF the roads and inside your toasty warm home!

I’m sure you have lots of fun holiday presents to play with, but if you find you have a moment between today and New Year’s, can you help me out?  That would be great. Put on your thinking cap!

You see, this is an intense period of planning for me.  My son is with his dad until Friday and I have a lot of time to think about the upcoming year.  I really want this blog and all the Fletcher Prince-y things we do in 2013 to be interesting, useful, and fun for you.

So, can you give me some feedback?  You can leave a comment below, or email me:  You can Tweet @FletcherPrince or feel free to call me to chat anytime this week, day or evening (571) 269-7559.

Here’s specifically what I need advice on, but feel free to chime in with whatever interests you!

Looking for Social Media Week DC presentation topics

social media week dc 2013Our Social Media Week DC proposal is due next week.  It’s going to be hard to top our free, standing-room-only event last year, when we presented three social media prsentations and featured guest speakers from the U.S. Army and the World Bank, among others. So what should we do in February this year?

I’ve been batting around a few ideas, but I’m not 100% sold on any of them.  One of is to address the problem of centralizing communications — particularly social media communications — in larger companies, government agencies, and organizations.  You know, how to manage social media and branding when your organization has 30-40 Facebook Pages and YouTube Channels, across several departments.

I’m also personally interested in how to balance risk identification and mitigation and an open approach to social media, particularly in these larger firms and agencies.  It does seem like the larger the organization, the more tricky the execution is.  I don’t think anyone has landed on the perfect solution, but in this blog, I’ve tried to explore some of the pitfalls and best practices.

I’ve also thought about getting away from the presentation format, and doing a blog or video clinic or workshop.

Of course, these events are more fun when there are more participants.  So if you would like to participate in a Fletcher Prince Social Media Week event in mid-February, or you have ideas for a great social media presentation, workshop or event,  let me know!

ISO guests and topic ideas for Conversations in Public Relations

Conversations in Public Relations logoI would love to hear your ideas for interesting topics and guests in the Washington, DC area for our YouTube video interview series, Conversations in Public Relations.

Suggest a topic or expert on any aspect of public relations, marketing, advertising, social media, design, communications — you name it.  I need ideas for 6-12 videos for 2013.

If you’re interested in participating as a guest on the show, now is a great time to contact me so we can set it up.  It’s free to participate, and it only takes about an hour/hour and a half of your time.

Needed: restaurant suggestions for monthly Network-and-Lunch events

April Network and Lunch, DavidAs you may know, in 2012 we organized monthly Network-and-Lunch events all over the DC area.  Last year, we met at Clyde’s, RT’s, Silver Diner, Jaleo, Teaism, as well as other places.  It’s free to register and you only pay for your own lunch and chip in for the tip.

I’ve planned some of the lunches, but I need help with the rest.  Is there a restaurant near where you work that you would like to suggest?  And will you join us?  I have posted the list of Network-and-Lunch dates on our Eventbrite profile page.

Anybody need a speaker for 2013? I’m available!

I’ve been presenting on social media, email marketing, video, and blogging since I started Fletcher Prince in 2007, from large conferences such as Digital East and the Government Video Expo, to smaller group presentations for WWPR, RHED Pixel, and George Mason University, among others.  Please invite me to speak at your company, class, or for your conference or group this year.

Wanted: leads and projects!

You know, if I’m going to do all these fun and free things, I’d better get some work in for 2013!  I’d be very grateful to you for any leads on PR/advertising/social media/graphic design/video projects in 2013.  David and I subcontract, and work on a fixed fee basis for most of our work.  We also provide hourly consulting and training.   Let’s work together in 2013!


12 Days of Marketing Communications. Day 12: Pro Bono Work

Well, we have talked a lot the past eleven days about the marketing communications work that Fletcher Prince does for clients.  Since this is the season of giving, I thought I would dedicate the 12th post in this series to talk about importance of volunteer and pro bono work.

My mother instilled the values of giving back at a young age.  By the time I was 12, I was volunteering for the Virginia Museum of Fine Arts, tutoring Vietnamese children how to read and speak English, and participating in community theater productions.

Fletcher Prince is still a young company, but each year we have been in business, we have volunteered and donated pro bono services to local communications organizations.  Our first year, we donated graphic design services to WWPR for their Washington PR Woman of the Year award, and I volunteered as co-chair for the event.  The second year, we helped PRSA-NCC launch their social media outreach efforts and developed their blog, and I served as co-chair for the chapter’s marketing committee.

DC Ad Club

This year’s public relations project for the DC Ad Club has been just as rewarding as our first two projects.  In 2010, we

  • Participated in all ADDY Committee planning meetings.
  • Created a public relations and social media plan for the 2011 ADDYs.
  • Remodeled the DC Ad Club blog, and connected it to their Facebook Page.
  • Recorded nine YouTube videos and optimized their YouTube Channel with relevant and search engine friendly text, tags, descriptions, and playlists.  We organized and tweaked the Channel design a bit, too, to more closely reflect the DC Ad Club brand.
  • Sent a press release about the call for entries, which was picked up by Capitol Communicator.
  • Wrote about the ADDYs in our blog, the DC Ad Club blog, and

We have enjoyed every moment of our association with the DC Ad Club and look forward to our continued work with the ADDYs committee in early 2011.

Conversations in Public Relations

Our work on the YouTube video series Conversations in Public Relations continues to be important to us.  In 2010, we recorded several more videos with communications professionals in the Washington, DC area.  As you know, we produce the series at our own expense and no one pays to participate.  It’s our contribution to furthering knowledge, insights, and best practices related to our profession.

My words to you today, on this special day, is to look for ways you can give back to your industry or to worthy projects in 2011. I know you will find, as I have done, that the rewards far exceed the effort.

Merry Christmas, everyone!

Fletcher Prince 2009 Annual Report

David Hyson and Mary Fletcher Jones of Fletcher Prince

As 2009 draws to a close, I would like to report on the activities of our small marketing communications company, Fletcher Prince.  Fletcher Prince, as you may know, is managed by David Hyson and Mary Fletcher Jones, and provides creative and affordable marketing solutions to small businesses and nonprofit organizations in the Washington, DC metropolitan area and beyond.  Our services include website design, graphic design, photography, video, social media and marketing consultation, public relations, and email marketing.

Fletcher Prince Client Work in 2009

Rink Strategic Communications. Fletcher Prince produced an online video series and podcast for Rink Strategic Communications.  Working with Susan Rink, we also helped her launch her company blog, email newsletter, Facebook Page, YouTube channel, and Twitter account.  It has been a pleasure working with Susan, and we look forward to producing six more videos with her in 2010.

PrimeTime Staffing. Fletcher Prince produced a corporate marketing kit for their existing client, Doris McGhee of PrimeTime Staffing, including a custom-designed pocket folder and inserts.

Fall Properties. Fletcher Prince was retained by the residential real estate firm Fall Properties to deliver social media marketing consultation and email marketing training, an effort that will continue into 2010.

Fletcher Prince Pro Bono Work in 2009

Fletcher Prince completed numerous pro bono projects on behalf of communications organizations.

Social Media for PRSA-NCC. For the first half of 2009, Mary served as Marketing and Public Relations Committee Co-Chair for the National Capital Chapter of the Public Relations Society of America, coordinating the chapter’s social media efforts.  She also created a social media policy for the chapter.  Fletcher Prince re-designed the chapter’s Twitter account to be brand-identifiable, and designed and launched a blog for the chapter.  Mary continues to moderate the blog and train chapter staff on how to write blog posts.  In addition to the blog design, David designed a social media-friendly version of the chapter logo for use on the chapter’s accounts on Facebook, YouTube, Twitter, and WordPress.  Mary was commissioned by the chapter to produce a video featuring several chapter and board committee members on the value of public relations, a pro bono project. The video was shown at the chapter’s Thoth Awards gala and at the PRSA conference in San Diego, CA.

Meeting Coordination for DC Podcasters Alliance. Mary served as Assistant Organizer for the DC Podcasters Alliance through June, and planned meetings and made presentations on topics related to podcasting.

Conversations in Public Relations Blog and YouTube Videos. As a service to the Washington, DC area professional communications community, Fletcher Prince produced an online video series and podcast, “Conversations in Public Relations,” featuring interviews with local communicators and association leaders.  We produced more than 80 videos on a variety of public relations and advertising topics.

World Water Center YouTube Channel and Videos. Fletcher Prince produced five videos and designed a YouTube channel, pro bono, for the World Water Center, a nonprofit organization.

Fletcher Prince Promotional Efforts in 2009

Our promotional work for our company involves presenting informative content about creative and affordable marketing strategies.

Fletcher Prince YouTube Videos. This year, we produced six informative, how-to YouTube videos that describe various ways of using social media to promote and market a small business or nonprofit organization, including blogging, Twitter, online video, online press rooms, and other topics.

Fletcher Prince Blog. We moved our blog from the platform to the platform.  We lost a couple of years of posts, but the change was worthwhile for the SEO benefits.  We blogged three times a week, on average. Mary has been writing as the DC Social Media Examiner and the DC Marketing and Public Relations Examiner this year, covering industry-related events and news.

In other 2009 Fletcher Prince news…

  • Mary and David received 18 LinkedIn recommendations for their work in 2009.
  • Mary was interviewed by Paul Vogelzang and Limor Schafman for Capitol Communicator’s video series featuring local thought leaders in communications.
  • David was retained by Deloitte Touche and Florida Education Association to provide graphic design services.
  • Fletcher Prince was registered in the Federal Government contract services system.

Thanks for reading.  Please contact us if we can help you with marketing projects in 2010!

Fletcher Prince’s latest project, Conversations in Public Relations

Mary Fletcher Jones

Mary Fletcher Jones

As a service to the public relations and communications community, the Washington, DC area communications firm Fletcher Prince has invested thousands of dollars and countless hours of time into a labor of love, a new video podcast series called Conversations in Public Relations.

Conversations in Public Relations features online video interviews with DC-area public relations, advertising, and communications professionals.  The series is hosted by Mary Fletcher Jones, the owner of Fletcher Prince and assistant organizer of the DC Podcaster Alliance.  The videos may  be viewed on on iTunes, YouTube, the Conversations in Public Relations blog, and other sites.

Goals associated with this series include

  • Provide useful and relevant, career-enriching content to the local PR and communications community.
  • Familiarize the PR and advertising community with the contributions and insights of local thought leaders.
  • Promote the profession in a positive, entertaining, and accessible way.

The series is produced by Fletcher Prince, which underwrites the production and promotion expenses of the series as a public service to the local communications community.  Guests do not pay to appear on the program and are not compensated for their appearance.  The videos are distributed free of charge.

Target Audience: Public relations, marketing communications, and advertising professionals in the Washington, DC area.  However, the podcast is downloaded all over the world and the series has a global group of Facebook fans.

Content: 5-10 minute video profiles of

  • Professionals who specialize in a niche area/provide subject matter expertise (e.g., Arnold Worldwide’s Karen Riordan and Susan Rink)
  • Washington PR Woman of the Year Award winners (e.g., APCO Worldwide’s Margery Kraus and Porter Novelli’s Carolyn Tieger)
  • Representatives from professional membership organizations (PRSA, Ad Club, Social Media Club, IABC, STC WDC, WWPR, etc.)
  • Representatives from businesses that cater to the PR/communications community (e.g., Marketwire, BurrellesLuce)
  • PR Authors, bloggers, news media (e.g., Robert Deigh, Kate Perrin)
  • Communications students and young professionals (e.g., Kristen Powers)
  • Volunteer and pro bono work projects
  • Representatives for special events, awards, and conferences relevant to public relations and advertising

Distribution: YouTube, Blip.TV, Facebook, iTunes, and other free online video distribution channels.  Conversations in Public Relations Blog. The Washington Marketing and PR column.

Promotion: Twitter posts, Facebook Fan page, monthly give-away for Facebook fans, targeted Facebook paid ads, postcard mailings to public relations and advertising agencies, press releases to local news media/bloggers.

Reach Statistics: Between its launch in January 2009 and May 15, 2009, the video podcast has downloaded 1,000 times through iTunes, the 31 videos on YouTube have been viewed 1,320 times, and videos have also been viewed through Facebook Video, Blip.TV, AOL Video, and Daily Motion. The show’s blog has been viewed more than 1,100 times. The show’s Facebook Page has 80 fans from all over the world, and the show’s Twitter account has 80 followers.

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