As 2009 draws to a close, I would like to report on the activities of our small marketing communications company, Fletcher Prince. Fletcher Prince, as you may know, is managed by David Hyson and Mary Fletcher Jones, and provides creative and affordable marketing solutions to small businesses and nonprofit organizations in the Washington, DC metropolitan area and beyond. Our services include website design, graphic design, photography, video, social media and marketing consultation, public relations, and email marketing.
Fletcher Prince Client Work in 2009
Rink Strategic Communications. Fletcher Prince produced an online video series and podcast for Rink Strategic Communications. Working with Susan Rink, we also helped her launch her company blog, email newsletter, Facebook Page, YouTube channel, and Twitter account. It has been a pleasure working with Susan, and we look forward to producing six more videos with her in 2010.
PrimeTime Staffing. Fletcher Prince produced a corporate marketing kit for their existing client, Doris McGhee of PrimeTime Staffing, including a custom-designed pocket folder and inserts.
Fall Properties. Fletcher Prince was retained by the residential real estate firm Fall Properties to deliver social media marketing consultation and email marketing training, an effort that will continue into 2010.
Fletcher Prince Pro Bono Work in 2009
Fletcher Prince completed numerous pro bono projects on behalf of communications organizations.
Social Media for PRSA-NCC. For the first half of 2009, Mary served as Marketing and Public Relations Committee Co-Chair for the National Capital Chapter of the Public Relations Society of America, coordinating the chapter’s social media efforts. She also created a social media policy for the chapter. Fletcher Prince re-designed the chapter’s Twitter account to be brand-identifiable, and designed and launched a blog for the chapter. Mary continues to moderate the blog and train chapter staff on how to write blog posts. In addition to the blog design, David designed a social media-friendly version of the chapter logo for use on the chapter’s accounts on Facebook, YouTube, Twitter, and WordPress. Mary was commissioned by the chapter to produce a video featuring several chapter and board committee members on the value of public relations, a pro bono project. The video was shown at the chapter’s Thoth Awards gala and at the PRSA conference in San Diego, CA.
Meeting Coordination for DC Podcasters Alliance. Mary served as Assistant Organizer for the DC Podcasters Alliance through June, and planned meetings and made presentations on topics related to podcasting.
Conversations in Public Relations Blog and YouTube Videos. As a service to the Washington, DC area professional communications community, Fletcher Prince produced an online video series and podcast, “Conversations in Public Relations,” featuring interviews with local communicators and association leaders. We produced more than 80 videos on a variety of public relations and advertising topics.
World Water Center YouTube Channel and Videos. Fletcher Prince produced five videos and designed a YouTube channel, pro bono, for the World Water Center, a nonprofit organization.
Fletcher Prince Promotional Efforts in 2009
Our promotional work for our company involves presenting informative content about creative and affordable marketing strategies.
Fletcher Prince YouTube Videos. This year, we produced six informative, how-to YouTube videos that describe various ways of using social media to promote and market a small business or nonprofit organization, including blogging, Twitter, online video, online press rooms, and other topics.
Fletcher Prince Blog. We moved our blog from the WordPress.org platform to the WordPress.com platform. We lost a couple of years of posts, but the change was worthwhile for the SEO benefits. We blogged three times a week, on average.
In other 2009 Fletcher Prince news…
- Mary and David received 18 LinkedIn recommendations for their work in 2009.
- Mary was interviewed by Paul Vogelzang and Limor Schafman for Capitol Communicator’s video series featuring local thought leaders in communications.
- David was retained by Deloitte Touche and Florida Education Association to provide graphic design services.
- Fletcher Prince was registered in the Federal Government contract services system.
Thanks for reading. Please contact us if we can help you with marketing projects in 2010!
As a service to the public relations and communications community, the Washington, DC area communications firm Fletcher Prince has invested thousands of dollars and countless hours of time into a labor of love, a new video podcast series called Conversations in Public Relations.
Conversations in Public Relations features online video interviews with DC-area public relations, advertising, and communications professionals. The series is hosted by Mary Fletcher Jones, the owner of Fletcher Prince and assistant organizer of the DC Podcaster Alliance. The videos may be viewed on on iTunes, YouTube, the Conversations in Public Relations blog, and other sites.
Goals associated with this series include
- Provide useful and relevant, career-enriching content to the local PR and communications community.
- Familiarize the PR and advertising community with the contributions and insights of local thought leaders.
- Promote the profession in a positive, entertaining, and accessible way.
The series is produced by Fletcher Prince, which underwrites the production and promotion expenses of the series as a public service to the local communications community. Guests do not pay to appear on the program and are not compensated for their appearance. The videos are distributed free of charge.
Target Audience: Public relations, marketing communications, and advertising professionals in the Washington, DC area. However, the podcast is downloaded all over the world and the series has a global group of Facebook fans.
Content: 5-10 minute video profiles of
- Professionals who specialize in a niche area/provide subject matter expertise (e.g., Arnold Worldwide’s Karen Riordan and Susan Rink)
- Washington PR Woman of the Year Award winners (e.g., APCO Worldwide’s Margery Kraus and Porter Novelli’s Carolyn Tieger)
- Representatives from professional membership organizations (PRSA, Ad Club, Social Media Club, IABC, STC WDC, WWPR, etc.)
- Representatives from businesses that cater to the PR/communications community (e.g., Marketwire, BurrellesLuce)
- PR Authors, bloggers, news media (e.g., Robert Deigh, Kate Perrin)
- Communications students and young professionals (e.g., Kristen Powers)
- Volunteer and pro bono work projects
- Representatives for special events, awards, and conferences relevant to public relations and advertising
Distribution: YouTube, Blip.TV, Facebook, iTunes, and other free online video distribution channels. Conversations in Public Relations Blog. The Washington Marketing and PR Examiner.com column.
Promotion: Twitter posts, Facebook Fan page, monthly give-away for Facebook fans, targeted Facebook paid ads, postcard mailings to public relations and advertising agencies, press releases to local news media/bloggers.
Reach Statistics: Between its launch in January 2009 and May 15, 2009, the video podcast has downloaded 1,000 times through iTunes, the 31 videos on YouTube have been viewed 1,320 times, and videos have also been viewed through Facebook Video, Blip.TV, AOL Video, and Daily Motion. The show’s blog has been viewed more than 1,100 times. The show’s Facebook Page has 80 fans from all over the world, and the show’s Twitter account has 80 followers.