As 2009 draws to a close, I would like to report on the activities of our small marketing communications company, Fletcher Prince. Fletcher Prince, as you may know, is managed by David Hyson and Mary Fletcher Jones, and provides creative and affordable marketing solutions to small businesses and nonprofit organizations in the Washington, DC metropolitan area and beyond. Our services include website design, graphic design, photography, video, social media and marketing consultation, public relations, and email marketing.
Fletcher Prince Client Work in 2009
Rink Strategic Communications. Fletcher Prince produced an online video series and podcast for Rink Strategic Communications. Working with Susan Rink, we also helped her launch her company blog, email newsletter, Facebook Page, YouTube channel, and Twitter account. It has been a pleasure working with Susan, and we look forward to producing six more videos with her in 2010.
PrimeTime Staffing. Fletcher Prince produced a corporate marketing kit for their existing client, Doris McGhee of PrimeTime Staffing, including a custom-designed pocket folder and inserts.
Fall Properties. Fletcher Prince was retained by the residential real estate firm Fall Properties to deliver social media marketing consultation and email marketing training, an effort that will continue into 2010.
Fletcher Prince Pro Bono Work in 2009
Fletcher Prince completed numerous pro bono projects on behalf of communications organizations.
Social Media for PRSA-NCC. For the first half of 2009, Mary served as Marketing and Public Relations Committee Co-Chair for the National Capital Chapter of the Public Relations Society of America, coordinating the chapter’s social media efforts. She also created a social media policy for the chapter. Fletcher Prince re-designed the chapter’s Twitter account to be brand-identifiable, and designed and launched a blog for the chapter. Mary continues to moderate the blog and train chapter staff on how to write blog posts. In addition to the blog design, David designed a social media-friendly version of the chapter logo for use on the chapter’s accounts on Facebook, YouTube, Twitter, and WordPress. Mary was commissioned by the chapter to produce a video featuring several chapter and board committee members on the value of public relations, a pro bono project. The video was shown at the chapter’s Thoth Awards gala and at the PRSA conference in San Diego, CA.
Meeting Coordination for DC Podcasters Alliance. Mary served as Assistant Organizer for the DC Podcasters Alliance through June, and planned meetings and made presentations on topics related to podcasting.
Conversations in Public Relations Blog and YouTube Videos. As a service to the Washington, DC area professional communications community, Fletcher Prince produced an online video series and podcast, “Conversations in Public Relations,” featuring interviews with local communicators and association leaders. We produced more than 80 videos on a variety of public relations and advertising topics.
World Water Center YouTube Channel and Videos. Fletcher Prince produced five videos and designed a YouTube channel, pro bono, for the World Water Center, a nonprofit organization.
Fletcher Prince Promotional Efforts in 2009
Our promotional work for our company involves presenting informative content about creative and affordable marketing strategies.
Fletcher Prince YouTube Videos. This year, we produced six informative, how-to YouTube videos that describe various ways of using social media to promote and market a small business or nonprofit organization, including blogging, Twitter, online video, online press rooms, and other topics.
Fletcher Prince Blog. We moved our blog from the WordPress.org platform to the WordPress.com platform. We lost a couple of years of posts, but the change was worthwhile for the SEO benefits. We blogged three times a week, on average.
In other 2009 Fletcher Prince news…
- Mary and David received 18 LinkedIn recommendations for their work in 2009.
- Mary was interviewed by Paul Vogelzang and Limor Schafman for Capitol Communicator’s video series featuring local thought leaders in communications.
- David was retained by Deloitte Touche and Florida Education Association to provide graphic design services.
- Fletcher Prince was registered in the Federal Government contract services system.