Who’s getting a big lump of coal in their stocking this year? And who is getting the good word for Santa Claus? Oh yeah, we’re going there.
Let’s start with the naughty one, so we can end this blog post with a high note 🙂
Fletcher Prince’s Naughty List (it’s not very long)
A big lump of coal goes to an unnamed pro to whom we were quite friendly in 2010. Not only had we gone out of our way to introduce this person around to our contacts, we also referred one of our nicest clients to him. For a juicy project, by the way, that if he landed would have amounted to more than twice our billings for all of 2010. The thing is — as much as we wanted that project, we knew he could do a better job than we could, so we recommended him, instead. Wait for it….
Guess what. We did not hear thank you. Well, that’s okay. But then, less than a week later, he’s dissing Fletcher Prince’s work. On Twitter.
Wow. Did not see that coming.
I’m all for constructive criticism but this was kind of like Lance Armstrong telling a kid on a tricycle he really should be pedaling faster.
We’re not really sure what motivated this person, since we’re not exactly eating his lunch, but that’s the last referral he’s getting from us. The lesson here? Besides, show some gratitude? And pick on someone your own size? Take if offline, if you’ve got to say it.
Fletcher Prince’s Nice List
Fortunately, looking back at 2010, that was really our only negative experience. Plenty of Fletcher Prince clients and supporters should get lots of loot from Kris Kringle this year, if we have anything to say about it.
Thanks for the LinkedIn recommendations!
Santa, please remember all the good folks who gave us LinkedIn recommendations this year, including Laura Fall and Bruce Fall, Rita Mhley, Barbara Burfeind, Coral Gundlach, and Soraya Duke. Thanks to all of you!
Thanks for the referrals!
We hope Saint Nick puts an extra candy cane in the stockings of Coral Gundlach, who not only retained our services but also referred us to a new client Fall Properties, as well as Susan Rink, Lorelei Harloe, and Woody Hinkle who took time in 2010 to refer prospective clients to Fletcher Prince. Thank you, too, to Rita Mhley who also referred me to a colleague, and who brought in a group of communications professionals to Fletcher Prince for a morning of social media training. Personal referrals are golden and we thank you so much for your confidence in us.
Thanks for bringing us on to your projects
We felt especially honored that some of our colleagues brought us in to help with their client projects. We feel that is just the highest vote of confidence you can get. Thank you to Heathere Evans-Keenan who brought us in on her work for Timberline Bank and to Sandra Wills Hannon, who brought us in to help with a Howard University project. We love subcontracting and it was wonderful working with both of you.
Thanks for the speaking engagements!
We hope Santa is extra good to our friends this year who referred me for speaking engagements. Thanks to Tim Flaherty for arranging for me to speak about social media to TIVA-DC early this year, and thanks to Richard Harrington for referring me as a speaker on blogging at the Government Video Expo. I enjoyed both opportunities very much.
We love you clients (and please hire us again in 2011)
Our 2010 clients are the best. We appreciate you more than we can say. Thank you for working with us in 2010. Stick with us in 2011; we’ll take you places! Santa, please be extra good to
- ASQ Communications (Claudia Askew)
- Coral Gundlach
- Dominion Mechanical
- Fall Properties
- Keenan PR (Heathere Evans-Keenan)
- PRofessional Solutions
- Rink Strategic Communications (Susan Rink)
- David and I were hired by Keenan PR for social media consultation and to create a Facebook Page for Timberline Bank, a community bank in Colorado. It has been a pleasure working closely with Heathere Evans-Keenan on this project. How exciting it would be to go to Colorado and record some video (hint, hint)! We are not new to subcontracting, by the way. Just this spring, we completed a Facebook Page and some videos for Howard University, working with wonderful Sandra Hannon of The Hannon Group. David was also the graphic designer “of record” for Fenton Communications for years. We routinely work with corporate communications departments who outsource their work to us. We love to subcontract — and our rates are mark-up friendly — so don’t hesitate to ask about these kind of arrangements.
- Meanwhile, David is resuming his quarterly gig with Deloitte Touche, which should wrap up in a couple of weeks. It’s top-secret-clearance-level federal government work and we can’t talk about it 🙂 but it involves intensive amounts of graphic design for publications for congressional use.
- We launched an email newsletter campaign for local Realtor Fall Properties. These are fun newsletters to read and you might want to check them out, even if you’re not in the market for a house. They are getting open rates that far exceed the industry norm. The next one is going to feature the “best of the beach.” We’re continuing to work on their social media, as well. Their Facebook Page has really taken off in the past few months, with lots of new fans. Not to mention, YouTube video… Fall Properties is super-busy now, which is unusual this time of year in the real estate industry. It feels so good to be part of their success.
- We created a new website for Dominion Mechanical, a mechanical construction firm, a long-time client of David’s. We also created a suite of social media sites for the company (including YouTube, Facebook Page, Twitter account, etc.). Now we’re working on their brochure and some advertising. Our contacts at Dominion said they have already received several positive comments about the website 🙂
- I spent some time updating Susan Rink of Rink Strategic Communications on the stats of her social media efforts, which are going very well since we helped her create those branded sites about a year ago (YouTube, podcast, blog, Facebook Page, etc.) We’re looking forward to creating more YouTube videos with Susan this August. Susan told me today she is so busy with her consulting business that she hasn’t had a day off in weeks, so we certainly hope that our marketing efforts for her had a little something to do with that!
- We’re helping a new client jump in the social media pool — The Waterfront Cafe in Hilton Head, SC. We’ve just launched their new blog, Facebook Page, Twitter account, Flickr site, and YouTube channel. We’re also helping them manage their online profiles on critical review sites, including Yelp and TripAdvisor. It’s so gratifying to see them embrace Twitter, Facebook, and blogging! Next phase of the project (you guessed it!): YouTube video!
- On the “community service” side, we recorded and edited several new Conversations in Public Relations videos (our interviews with thought leaders in the Washington, DC metropolitan area communications field), including interviews with the leaders of the local chapter of the American Marketing Association. We still have a few to work on and put online. That makes 99 of these videos currently on our YouTube site — that we have produced entirely at our own expense. Before the summer is over, I look forward to hosting a free social media diagnostic and training clinic for small business owners and nonprofit managers. Let me know if you are interested in more information about that.
That seems like a lot of work, doesn’t it? But we are still eagerly looking for new projects, so please call us if we can help you out (571) 269-7559. You can find a description of our services and our rates on our website.
I hope you’re all having a wonderful summer. Take care, Mary
This article is part of a series of Fletcher Prince client profiles, designed to explain the work we do, and quantify the results.
The Client and the Challenge
Who: Fall Properties (http://www.FallProperties.com)
Business: Residential real estate agency serving neigbhorhoods in Arlington and Falls Church, Virginia.
Challenge: Reinforce expertise of Realtors in targeted geographic area. Create an online brand presence. Establish Fall Properties as a friendly, accessible and valuable community resource.
How: After completing a marketing assessment and developing a communications plan, Fletcher Prince worked with Fall Properties on multi-part online marketing strategy.
- Identified best practices. competitors, and online communities, including Twitter and YouTube accounts, Facebook Pages and fans, LinkedIn groups
- Blog training for staff; redesigned elements of the blog for search engine optimization.
- Facebook Page, including customized landing page
- Twitter accounts for company management; Twitter training; custom Twitter background
- YouTube Channel and videos; custom YouTube background
- Email newsletter training
- Promotional materials, including a postcard campaign
- Web site updates
- LinkedIn corporate profile
- Photography, and Flickr account
Fall Properties’ investment in affordable marketing services with Fletcher Prince is beginning to pay off in their first month using social media. Fall Properties has already obtained 75 followers on Twitter, 45 Fans on Facebook, and 238 Channel views on YouTube. We look forward to seeing how their success evolves as they implement the communications plan we designed for them.
Feedback from the Client
We were so gratified by Fall Properties’ endorsement for our work on YouTube.
As 2009 draws to a close, I would like to report on the activities of our small marketing communications company, Fletcher Prince. Fletcher Prince, as you may know, is managed by David Hyson and Mary Fletcher Jones, and provides creative and affordable marketing solutions to small businesses and nonprofit organizations in the Washington, DC metropolitan area and beyond. Our services include website design, graphic design, photography, video, social media and marketing consultation, public relations, and email marketing.
Fletcher Prince Client Work in 2009
Rink Strategic Communications. Fletcher Prince produced an online video series and podcast for Rink Strategic Communications. Working with Susan Rink, we also helped her launch her company blog, email newsletter, Facebook Page, YouTube channel, and Twitter account. It has been a pleasure working with Susan, and we look forward to producing six more videos with her in 2010.
PrimeTime Staffing. Fletcher Prince produced a corporate marketing kit for their existing client, Doris McGhee of PrimeTime Staffing, including a custom-designed pocket folder and inserts.
Fall Properties. Fletcher Prince was retained by the residential real estate firm Fall Properties to deliver social media marketing consultation and email marketing training, an effort that will continue into 2010.
Fletcher Prince Pro Bono Work in 2009
Fletcher Prince completed numerous pro bono projects on behalf of communications organizations.
Social Media for PRSA-NCC. For the first half of 2009, Mary served as Marketing and Public Relations Committee Co-Chair for the National Capital Chapter of the Public Relations Society of America, coordinating the chapter’s social media efforts. She also created a social media policy for the chapter. Fletcher Prince re-designed the chapter’s Twitter account to be brand-identifiable, and designed and launched a blog for the chapter. Mary continues to moderate the blog and train chapter staff on how to write blog posts. In addition to the blog design, David designed a social media-friendly version of the chapter logo for use on the chapter’s accounts on Facebook, YouTube, Twitter, and WordPress. Mary was commissioned by the chapter to produce a video featuring several chapter and board committee members on the value of public relations, a pro bono project. The video was shown at the chapter’s Thoth Awards gala and at the PRSA conference in San Diego, CA.
Meeting Coordination for DC Podcasters Alliance. Mary served as Assistant Organizer for the DC Podcasters Alliance through June, and planned meetings and made presentations on topics related to podcasting.
Conversations in Public Relations Blog and YouTube Videos. As a service to the Washington, DC area professional communications community, Fletcher Prince produced an online video series and podcast, “Conversations in Public Relations,” featuring interviews with local communicators and association leaders. We produced more than 80 videos on a variety of public relations and advertising topics.
World Water Center YouTube Channel and Videos. Fletcher Prince produced five videos and designed a YouTube channel, pro bono, for the World Water Center, a nonprofit organization.
Fletcher Prince Promotional Efforts in 2009
Our promotional work for our company involves presenting informative content about creative and affordable marketing strategies.
Fletcher Prince YouTube Videos. This year, we produced six informative, how-to YouTube videos that describe various ways of using social media to promote and market a small business or nonprofit organization, including blogging, Twitter, online video, online press rooms, and other topics.
Fletcher Prince Blog. We moved our blog from the WordPress.org platform to the WordPress.com platform. We lost a couple of years of posts, but the change was worthwhile for the SEO benefits. We blogged three times a week, on average.
In other 2009 Fletcher Prince news…
- Mary and David received 18 LinkedIn recommendations for their work in 2009.
- Mary was interviewed by Paul Vogelzang and Limor Schafman for Capitol Communicator’s video series featuring local thought leaders in communications.
- David was retained by Deloitte Touche and Florida Education Association to provide graphic design services.
- Fletcher Prince was registered in the Federal Government contract services system.