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Looking Back at 2012 — The Fletcher Prince Annual Report

Fletcher Prince celebrates its fifth year in business.  2012 was a year of delivering marketing and public relations services to clients and contractors, as well as community involvement.

Client Work in 2012

Social media services, video production, and photography services were major project areas for us this year.

We worked with our existing clients Dominion MechanicalPRofessional Solutions, Keenan PR, and Remey Communications.  Projects included video production, graphic design, and photography.  We were also delighted to provide social media consulting services to new clients American Chemical Society and Atwater Communications.

Pro Bono Work

David and I completed extensive pro bono work for two organizations involved in promoting the cause of human rights in Bahrain.  Our work for them included providing public relations and social media services, graphic design, logo design, blog development, and special event support.

David's design for the website for the Bahrain Coordinating Committee

David’s design for the website for the Bahrain Coordinating Committee

Community Involvement and Service

Conversations in Public Relations

As a service to the Washington, DC area professional communications community, Fletcher Prince continues to produce videos for the YouTube seriesConversations in Public Relations,” featuring interviews with local communicators and association leaders.  We produced 3 additional videos in 2012.  The 110 videos have received more than 61,200 views on YouTube.

Social Media Week DC

Fletcher Prince was the first public relations agency in the Washington, DC area to offer sessions for Social Media Week DC, which was presented in mid-February.  We presented three seminars in Falls Church to standing room only audiences and streamed the sessions live on Livestream.  We are grateful to the participants we invited to add their expertise to the sessions, including communicators from the World Bank and the U.S. Army.   Mary’s presentations on YouTube video, blogging, and using an editorial calendar can be viewed on Fletcher Prince’s account on Slideshare.

Mary Fletcher Jones, presenter, Social Media Week, DC with Susan Rink, guest speaker, and David Hyson, designer and Fletcher Prince creative director

Mary Fletcher Jones, presenter, Social Media Week, DC with Susan Rink, guest speaker, and David Hyson, designer and Fletcher Prince creative director

Speaking Engagements

Mary also presented sessions on effective social media marketing and YouTube video outreach to the nonprofit organization, the U.S. Hospice Regatta Alliance.  She presented an introductory session on blogging to George Mason University communications students.  She also appeared at the Government Video Expo, where she spoke about practical approaches to social media measurement, as well as techniques for engaging audiences through social media outreach.

Network-and-Lunch Events

We tried something new this year: we organized monthly networking lunches all over the Washington, DC area.  We met at places such as Jaleo in Bethesda, Teaism in DC, and RT’s in Alexandria, among other restaurants.  It was fun getting to know our Facebook and Twitter followers better.

March network and lunch

Social Media Survival Guide

We also produced the 2012 Fletcher Prince Social Media Survival Guide and distributed 2,000 copies at events such as the Washington Business Journal Book of Lists celebration, Social Media Week DC, college fairs, and the monthly lunches.

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Fletcher Prince Marketing Efforts in 2012

We continue to be grateful to our supporters.  This year, we added a Pinterest Page and updated our LinkedIn Business Page to the new format.  Our Facebook Page Likes increased from 118 to 143.  Our Fletcher Prince Twitter followers rose from 240 to 600.

This year, we added 10 YouTube videos to our Fletcher Prince YouTube Channel, including a series of videos highlighting our capabilities and a third client testimonial video.   We are grateful to our subscribers, and added 27 to our followers this year, and an additional 4,000+ views.

The Fletcher Prince Blog is a big part of how we share our expertise and showcase our work, and our blog views almost doubled in 2012.  Consistent blogging pays off in increased views.

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In Other News…

We were included in the 2012 Washington Business Journal Book of Lists under top 25 area public relations firms.

Mary Fletcher Jones and Nicole Wanzer

I attended the 2012 Washington PR Woman of the Year Awards as the guest of Fletcher Prince clients Kate Perrin and Melanie Jordan of PRofessional Solutions, LLC.

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Thank You for Making 2012 a Great Year!

David and I would like to thank our clients for their business and look forward to working with them in the new year.

Special thanks to our blog subscribers, Facebook friends, Twitter followers, and our colleagues for their support in the past year.

Happy New Year!

Capabilities: our photography services

A picture is worth a thousand words…or a thousand customers!  Fletcher Prince http://www.FletcherPrince.com can help you create a suite of professional photos and images for your company or nonprofit, then show you how to feature them online — on websites, in videos, and on social networks.

Rely on us for organizational and optimization strategies that make your images get found in search engine results.

For more information, email Mary@FletcherPrince.com or call (571) 269-7559.

December Content Marketing Ideas

Saturday, December 1: Have you organized your December editorial calendar?  The 12th month of the year is a fantastic time to connect with your clients and engage with your followers.

Sunday, December 2: The weekend is primetime for Facebook Page updates.  Upload your seasonal Facebook Page timeline cover today.  Try a different look each week!  Holiday versions of corporate logos are fun, too.  Ask Fletcher Prince to design these assets for you.

Monday, December 3:  Time to mail holiday cards to clients and supporters.  If you are having a special holiday invent, mail invitations now, too.  Fletcher Prince can design your company holiday cards for you.

Tuesday, December 4: Today is National Cookie Day.  Can you create a cookie with your logo?  Try it — and post the photo!

At 5 p.m., the Capitol Christmas Tree will be lit by Speaker of the House John Boehner.  Follow @USCapitol on Twitter.

Thursday, December 6: President Obama and the First Lady light the National Christmas Tree today at 5 p.m.

Friday, December 7: Inspired by all these Washington, DC Christmas trees?  Have a tree decorating party in your office today!

Saturday, December 8: Wish your followers a Happy Hanukkah!  Tonight, Hanukkah begins and is celebrated through December 16.

Sunday, December 9: The lighting of the National Menorah takes place tonight in Washington, DC.

Monday, December 10: What does your company do for good in the community?  Publicize a story about your community involvement or support of a local nonprofit organization via your blog, or even an online press release.  Send a short note and photos to your local newspaper.  Fletcher Prince can help you with public relations efforts.

If you haven’t yet started a company goodwill effort, the holiday season is a good time to start!  Consider a food drive in your office to benefit SOME (So Others Might Eat).  You can follow them on Twitter @SOME_DC

Wednesday, December 12: Today is National Poinsettia Day.  Why not gift your clients with pointsettias to show your appreciation?  Or offer them to followers as an online give-away.

Saturday, December 15: People will be tweeting about Santarchy today!  Join in the fun by posting photos of your employees in Santa hats.

Monday, December 17:  Today is a good day to upload your company’s previously recorded holiday greeting video to YouTube, and send it to clients and customers via email to your permission-based contact list.  Post it on your Facebook Page, Pinterest account, Twitter profile, and Google+ account to wish your supporters happy holidays.  Fletcher Prince can record your holiday video.

Monday, December 24: Today is Christmas Eve.  The North American Aerospace Defense Command tracks his progress each year.  Follow on Twitter through @NoradSanta.

Tuesday, December 25Merry Christmas!

Thursday, December 27: Time to look back at the old year as you get ready to ring in the new! Discuss with your staff what marketing tactics worked well and what should be continued in 2013.  What were your most popular blog posts?  Which of your videos got the most views?  Talk to Fletcher Prince about developing an actionable marketing plan for 2013.

Friday, December 28:  After Christmas is a great time to blog your company annual report.  Chronicle the achievements of the past year.

Sunday, December 30:  Most people are in New Year’s resolutions mode.  Ask your Facebook Page followers about their resolutions for the new year, throwing in your industry-specific suggestions.

Monday, December 31: Today is New Year’s Eve.  Be sure to wish your clients and supporters a Happy New Year, and offer them plenty of helpful suggestions for success in 2013.  This is also a good time for brave thought-leaders to make their industry 2013 predictions.

Congratulations to all of you for a successful year, and thanks for reading our blog posts and supporting Fletcher Prince.  Happy New Year!

Related articles

Celebrate Social Media Day with Us Saturday, June 30

To commemorate Social Media Day, Fletcher Prince is offering a free Social Media Clinic.

Make an appointment for a check-up to evaluate the health of your existing blog, Facebook Page, Twitter profile, or YouTube Channel.

Schedule a “wellness” visit to review your social media editorial calendar and get a free template.

Get a free “Social Media Survival Guide.”

The doctor is “in” on Saturday, June 30.

To schedule an appointment on Social Media Day, email Mary@FletcherPrince.com

Check out our other free events in 2012!

Blogging Tips Video Presentation from Social Media Week DC

Do you blog for work?  Do you find it difficult to blog on a regular basis? Do you ever run out of ideas?  Do you wish you had more readers for your blog?

In this Social Media Week DC presentation, Mary Fletcher Jones of Fletcher Prince http://www.FletcherPrince.com will talk about the marketing advantages of blogging for your business, agency, or nonprofit organization, and identify some of the common challenges associated with blogging.

Mary will suggest practical planning and writing tips, engagement strategies, and topic ideas.

Please excuse the production quality of this video.  I used footage from our Livestream broadcast which required a web cam, so the image quality is not the best. I did insert the slides, though!  So, hopefully you will find it useful, if you were unable to watch last week.

The content level in this presentation is appropriate for people who are new to blogging, beginning bloggers, and intermediate-level bloggers.

This session was recorded live at Thomas Jefferson Library in Falls Church, Virginia on February 14, 2012

Social Media Week DC Recap, Photos, and Links to Resources

Mary Fletcher Jones, presenter, Social Media Week, DC with Susan Rink, guest speaker, and David Hyson, designer and Fletcher Prince creative director

It was a tremendous amount of work on the part of many people, but I am happy to report that our three presentations for Social Media Week DC on Tuesday, February 14 were a resounding success!

Keep reading below for links to the presentations online, and our report on the results of this presentation…

Thank You, Presenters

Thanks go to our special guest presenters who joined Mary Fletcher Jones at the podium, and who did a fantastic job!

We had a packed room for our Social Media Week DC presentations on February 14

Thanks, too, to Tim Fahey of the Dirigo Agency for capturing some video moments of the day, Thomas Jefferson Library for allowing us to use their room and equipment for the Social Media Week DC presentation, and to iStrategy Labs and Social Media Week for organizing the registration.

Results

We were very pleased that 250 people registered for our Social Media Week DC sessions in advance.  By noon, we had standing room only (80+ attendees) in the conference room at Thomas Jefferson Libarary in Falls Church.   At one point, 174 viewers were tuning in remotely via our Livestream broadcast.  We also increased our Facebook Page friends and Twitter followers.

The feedback we have received has been gratifying — here are just some of the comments

Brittany Brown, Social Media Manager for the U.S. Army, presented an impressive editorial calendar example

we received!

Great session on Creating Editorial Calendars for Social Media. — Kevin Oliveri

Thank you for all the tips on marketing my blog. I’m definitely learning and I’m going to start scheduling my posts. — Rose-Ellen Eastman

Great YouTube presentation. Thanks for all the takeaways! — Frost Miller Group

Thanks for all the useful blog tips! — Annie Chambers

Thanks to Mary Fletcher Jones for three great sessions today.  Lots to blog and think about.  — Jesse Stanchak

We enjoyed everything we heard today from Mary Fletcher Jones — Carousel 30

Thank you Mary Fletcher Jones and Social Media Week DC — we learned some really great tips from today’s sessions — zcomm

Thank you for your invaluable YouTube, editorial calendar, and blog presentations today.  — Jacqueline Leeker

Thank you for a great presentation.  I’m putting together my editorial calendar today.  — Joanne McAlpine

Sessions Online Now

If you missed our Social Media Week DC sessions on YouTube, Editorial Calendars, and Blogging, or would like to review the content, here are some links to check out

Presentations.  All three presentations are on SlideShare (http://www.SlideShare.net/FletcherPrince).  Be sure to download these presentations and view them in PowerPoint, on Notes view.  You will see additional details that are not viewable on the slides themselves.

Live video clips.  We recorded all of the sessions in their entirety, and they may be viewed on our Livestream archive (http://www.Livestream.com/FletcherPrince).  Just scroll down to the area beneath the player on that page, and you will see those most recent videos in our online Livestream video library.

Livestream does not allow us to edit these videos (unfortunately!) so please skip forward about 25 minutes for the longer one (the first two sessions on YouTube and Editorial Calendars) to get to the start of the presentation, and skip forward about 14 minutes for the shorter one (to get to the start of the presentation of the third session on blogging).

YouTube video.  We also captured some higher quality video footage which we are currently editing into short clips, and we will put those edited videos on our Fletcher Prince YouTube Channel (http://www.YouTube.com/user/FletcherPrince).  Thank you for subscribing!

Flickr Photo Set.  Check out the photos from the day.  We would love to see your photos, as well.  You can share those with Mary@FletcherPrince.com

Thank you to all who attended, and most of all, we appreciate your kind referrals for new business and projects in social media, marketing, PR, and design. We are looking for work! If you have questions or leads, or would like a complimentary consultation, please call Mary Fletcher Jones (571) 269-7559.

Thanks for your retweets and comments.

January Events and Marketing Opportunities

In 2012, the Fletcher Prince Blog will publish monthly events and marketing ideas.

January 1: Happy New Year!  Resolve to make your 2012 an outstanding and well-planned year of marketing efforts. Contact Fletcher Prince to help you develop a marketing plan for the year.

January 2: Today is the day after New Year’s, but it’s still a Federal holiday.  Lots of people will be online.  Are you on Twitter yet?  Ask Fletcher Prince to help you get started with Twitter so your company can join the conversation.

January 6: Did you create a knock-out advertising campaign in 2011?  Today is the last day to submit it for the ADDY Awards.

January 9: It’s Restaurant Week in DCTreat your favorite clients to lunch, and discuss ways you might work together in 2012.  It’s $20.12 for lunch — might be a good investment!

January 10: WWPR Event featuring Stephanie Schierholz, Social Media Manager, NASA

January 12: IABC-DC Chapter Meeting, Trending Social Media

January 12-13: International CES (Las Vegas) will be all over Twitter and Facebook.  Even if you can’t be there, you can follow the stories and trends, and retweet, if that works for your brand.

January 13: Is this economy going to turn around, or what?  Attend the 20th Annual Economic Conference, $60, at the Ritz Carlton in Tysons Corner.

Today is the last day to submit your small business for the DREAM BIG Small Business of the Year Award, with a chance to win $10,000.

It’s also Restaurant Week in Alexandria.  Take your clients out to lunch!

January 16: Martin Luther King, Jr. Day.  Today is a federal holiday, and lots of people will be online.  The emphasis on this day is often on community service and volunteerism.  How is your business giving back?  What message can you send through social media that is in the spirit of the day?  Fletcher Prince can help you position your business as a good corporate citizen with public relations support.

January 23: Are you participating in any conferences or meetings this year? Going to network events?  Speaking?  You might need to order a fresh supply of brochures, business cards, presentation folders, and other marketing materials.  Contact Fletcher Prince to design and print these for you.

Today is the Lunar New Year/Chinese New Year. It’s an important observance for all Asian communities.

What’s Next Conference (Marketing, PR & Social Media), $245

January 24: WWPR Annual Meeting and Keynote, $35 members

PRSA-NCC Networking and Committee Sign Up event, free for members

January 26: Have you registered for the Book of Lists Celebration with the Washington Business Journal?  The networking event is tonight, business attire, bring your cards!  Need new business cards?  Fletcher Prince can design those for you.

Your Marketing Strategy for 2012: A Calendar Full of Opportunities

2011 is winding down and it’s time to plan for 2012.  You can start by identifying important 2012 event dates for your marketing efforts.

Sometimes all you need to create an actionable plan are the right tools.  I like to use a large erasable wall calendar that shows the year at a glance, myself.

Marketing Calendar Templates

Here’s a monthly marketing calendar template to download.  Here’s another version:  marketing_calendar.  This marketing calendar is more detailed and in a spreadsheet format.

Fletcher Prince Helpers

Monthly marketing ideas will be featured throughout 2012 on the Fletcher Prince Blog.  We’ll publish ideas for creating marketing content that your company can produce and distribute online, via email, and in print.

As you plan now for 2012, be sure to add your company’s milestones, special events, and conferences.

Share your yearly marketing planning strategies in the comments.

Check out These Resources

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