Blog Archives

Have you tried it? Google+ Hangouts

So, Google+ Hangouts are taking off in a big way.  We are on Google+ and we’re experimenting with Hangouts and how we can use them to bring value to our subscribers and clients.  We have already used Livestream and are excited about the capability of livestreaming Google + Hangouts to our YouTube Channel.

So, we are in the experimental phase, but how about you?  Are you using it Google+ Hangouts?  In what ways?  Let us know in the comments!

Tips for creating an attention-getting online profile

As you may know, online profiles appear in a number of social media platforms and online directories: Google+, blogs, Facebook, LinkedIn, Yelp, Twitter, Flickr,and YouTube, for example.  Here are my tips for crafting a brand-building online profile.

1. Write for your customers.

Online profiles give you a limited amount of text space to describe yourself, or your company.  This is valuable real estate, so think about how it might appear in search engine results, i.e., use keywords.  When composing your company or personal description, think about what differentiates you from others, or your company from other companies.  One tip for profiles is to write from your customer’s perspective. Think, “If I were my customer, why would I want to read this, and what benefit would it offer me? What problem will knowing more about this company help solve for me?”

2. Tone down the superlatives

I read a lot of online profiles that make me wince.  It does not build credibility to call yourself a rock star or a diva, or what have you. Don’t use promotional language, unless you have something external to back up your claim.  Just be matter-of-fact — that’s believable.  For example, on my Twitter account, I do not identify Fletcher Prince as a top PR agency, but rather as a Washington Business Journal top PR agency.  See the difference?

3. Include details, like location. Details build trust.

The more specific and transparent you are on your online profile, the more trust and interest you will build for your expertise or for your company.

Your profile should also clearly indicate the location of your company (or self).  Social media is global.  So don’t make people guess if you are from the U.S. or the U.K. Make sure you include a reference to your city, if you want leads.   Here’s an example:

“Carousel30 is a full-service Digital Agency with national clients based in historic Old Town Alexandria, Virginia.”

Perfect. The Twitter profile description says what they do and where they are located, but it makes it clear that they work for clients nationwide.

4. Build in a call-to-action.

Why are you online?  What do you want people to do?  Put it out there!  And if you’re short on space, then at least include a website link.  Then your URL is your CTA.  The URL can be your website address, blog address, or Facebook Page.  I also try to include my phone number on my online profiles, when space allows.

5. Don’t include distractions

What you probably don’t need in your profile description: a disclaimer stating that tweets represent your own opinions.  Whose else would they be?  Are you truly afraid of getting sued?  As long as you add #client or #ad to tweets that represent a paid relationship, you don’t need to take up valuable real estate on your profile with what is really a negative statement.

6. Be personal…but not TOO personal

Many people add a little interesting tidbit in an attempt to make their profiles memorable.  If you choose to do this, then think carefully about what you include in your profile.  For example, one online profile says the person likes chocolate.  Well, very few people don’t like chocolate.  So think of something that really says something about you.

Another Twitter profile I saw today was a bit too revealing: she said was into cocaine and a particular sexual practice.  The reason why I saw her post is that she was inquiring with an acquaintance about a job in public relations with her firm.  Even worse, the acquaintance replied that the job was available.  Seriously.  I am not making that up.  So, watch what you put in those profiles.  And don’t tweet back to just anybody.

7. Maximize the visual impact.

As you may know, people scan content they view online.  Looks matter (when it comes to branding) and recognition builds trust.  When you think about how your profile appears, it’s important to take advantage of the branding and recognition opportunities.

Every profile should have a logo (if it is for your company) or a high quality photograph, if it is for yourself.  Most social media sites display a square profile image, but not every logo is designed to be square.  Guess what?  This means you need a special logo, just for social media.  There is no getting around this branding requirement — attempt to make a rectangular logo in the square space, and your company will just look unprofessional.

Add all the images you can. If you can upload more photos to the profile (as you may do on Google+ and Yelp, for example) take advantage of that potential by showing off images of your employees, company headquarters, products, or portfolio examples.  Most sites permit video now, so include at least one short online video.

So, those are my recommendations for today.  What other ways have you found to customize and brand your social media profiles?  Leave your suggestions in the comments.

How to get organic search results for your website

Image representing Google as depicted in Crunc...

Image via CrunchBase

Last night, a small business owner called me to ask how I could help him get better organic search results for his website.

There is no magic formula or silver bullet.  It boils down to a lot of hard work.  You achieve results after investing sustained effort, over time.  The secret to earning well-placed organic search results (listings on search engine result pages — like Google or Bing — that appear because of their relevance to search terms, rather than pay-per-click advertising) is to create content that people find enjoyable and/or useful, that they will then share with friends and colleagues.

There are a dozen or more ways you can do this, but these are my three main recommendations:

1. Create a well-organized website that imparts useful and relevant information in an accessible way and that is optimized for search (text elements, little or no flash, meta tags, keywords, alt-tags, headers, etc).

2. Integrate a blog that you update weekly with brief, informative, and relevant posts that resonate with your audience.  Naturally, the blog should be integrated into your email communications, Twitter profile, and Facebook Page, and should have prominent email subscription and sharing options.

3. Produce and upload video on a regular basis.  And not just any video: YouTube video.  A fully optimized and branded YouTube Channel with brief and informative videos, ideally released no fewer than once a month, and integrated with all social media channels.  It is pointless to produce these videos, however, if you do not intelligently title, describe, and tag the videos for search.

If every business, agency, and nonprofit did these three things, and did them well, in a year, they would all see demonstrable results, provided their other business and management practices were sound.

I also recommend that any business or nonprofit that has a B2C marketing focus consult with a certified Google AdWords partner about their pay-per-click advertising options.

Your Marketing Strategy for 2012: 5 Ways to Improve Your Public Relations Capabilities

Photo by Jerry Silfwer

Would you like to improve your public relations capabilities in the new year?  Is that a goal for you?  Here are some free online resources for you to check out.

If you find these resources helpful, do us a favor and please tweet this post!

1. Write Better RFPs

Need to hire a public relations firm?  The next time you gear up to prepare a Request For Proposals (RFP), check out this free online resource, RFP Builder, with tools that walk you through the RFP process.

2. Power Up Your Press Releases

If you are using a service to distribute your press releases, you may be confounded about which one to select.  Download this Press Release Buyers Guide from Bulldog Reporter.

3. Refresh Your Basic PR Skills

Sharpen your public relations skills.  Download the free PRSA APR Study Guide.

4. Measure the Results of Your PR Efforts

Measure the results of your public relations efforts.  Here is a comprehensive Communications measurement guide.  Be sure to review the 2011 Barcelona Principles.

5. Master Social Media

You already use social media for networking and engagement.  Now learn how to use social media in your public relations effortsDownload this HubSpot ebook.

Review and refine your corporate social media policy regularly.  Here are more than 150 real-life social media policies to guide you.  Don’t forget the employee training component.  For more social media in the workplace guidelines, read these posts on the Fletcher Prince Blog.

Engage your supporters on Facebook.  Read these Facebook Pages guides and tips.  There are links here to guides for businesses, nonprofit organizations, government agencies, police departments, the military, and more.

Make sure you taking full advantage of YouTube.  Download the free YouTube HandbookWe also have a YouTube tips section on the Fletcher Prince blog; that is another resource for you.

Want to use Google+ effectively?  Watch this video from Chris Brogan on using Google+ for business.

High quality, relevant YouTube video. Because it’s only your reputation at stake

You know, for public relations and advertising agencies, YouTube is really a golden opportunity, in so many ways, as I’ve discussed in this blog before.

YouTube video allows you to showcase your subject matter experts and impress prospective clients.  And many clients are interested in YouTube video for their own companies or nonprofits, so having quality YouTube video on your agency Channel allows you to show what you can do, and display your agency’s mastery of social media.

Unless you totally screw it up.

How NOT To Do YouTube

Let’s say I’m a client, and like most clients, I have at least a passing interest in making my company or nonprofit visible on the THIRD MOST POPULAR WEBSITE on the Internet (that would be YouTube, by the way).  I Google a local, award-winning agency to see what they can do, and scan the results.  What do I see?

1. The first search engine result is a link to the agency website.  No image, but some text.  The Google entry states, “Agency X is a “Washington D.C. public relations firm founded by two of the PR industry’s leading communications consultants.”  So far, so good.

2. The second search engine result is a link to the agency’s LinkedIn profile.  More text.

3. The third search engine result is a link to a company YouTube video.  But there is an important difference about this result.  The video link jumps out  at me as I scan the results, because, unlike the other entries, there is a video player image, plus text.  YouTube videos in search results are eye-catching and prominent.

I click: Shaky Flip video of junior staffers at Agency X eating a cheesecake in the agency conference room. A quick browse of the agency’s unbranded, generic YouTube Channel reveals this is their sole video.

Am I impressed?  Let me ask you: would you be?

This is not exactly cutting-edge branding, people.  And the problem is widespread.  In fact, researching top public relations and advertising firms, on YouTube, I found that 64% of  a representative sample had uploaded video of unacceptable quality to their agency YouTube Channels.

Why YouTube Video Matters for Search

Now, it’s important to understand why Google starting listing YouTube video results in search engine results with video thumbnail images (back in 2009), while other search results (except images), appear as text.  It’s important to understand why YouTube matters.

For one thing, Google does take consumer preferences into account on the search engine results they generate.  I write a blog post nearly every day, for example, but my blog posts don’t get crawled nearly as frequently as my YouTube videos.  Google knows consumers gravitate to YouTube videos like bees to honey.  And people will look at a video before they read text on a website, any day.  So, consumer preferences account for something in search.

But there is also a financial incentive.  YouTube is a Google property.  YouTube earns lots of money for Google. Last quarter, Google properties like YouTube (being the most popular of the bunch) accounted for 69% of Google’s income.  So, yes, YouTube ranks highly in search engine results.

What to Consider Before You Upload a Video on Your Agency Channel

Fun and creative videos have their place on YouTube, as long as you can manage to also be informative and on-message.  But real effort has to go into a video to pull this off well.

The next time you think about uploading a “fun” and spontaneous — and sloppy — video on your public relations or advertising agency YouTube Channel, keep in mind the search ramifications, and consider:

  • If I didn’t know me or the people at my company, would I want to watch this?  Would I still think it is funny?
  • Would I think this video is worth watching, or does this video get really old after a few seconds, truthfully?
  • Would this video teach my prospective clients anything about our company or industry that is useful, informative, and relevant to them?
  • Do the production values of this video make my agency appear less than professional?
  • Is this video actually a detriment to our brand?

PR agencies that are posting karaoke videos from holiday parties  — and yes, there are multiple ones that do! — take it from me: those videos are only cute and funny to you.

If you want to put karaoke videos up, put them on your personal YouTube Channel.  But deliver on the promise of your brand.  People viewing public relations and advertising videos on YouTube expect to see creative AND informative videos on your Channel.

Step up your game, PR and advertising agencies!

In the last post of this series, I’ll provide some quantitative data to frame this discussion, and you’ll see this is not just a rant — I do have numbers to back this up.  And those numbers will surprise you, so subscribe by email and stay tuned!

Review: Why I’m “meh” about Google+

I was reading Nancy McCord’s blog article this week about Google Plus (Google+),  and she made some very good points about the application’s competitive viability in the online social networking marketplace.  Nancy’s a Google expert, so you want to check it out.

I’d like to add to her points by saying Google+ is not only NOT going to give Facebook — or Twitter or LinkedIn, for that matter — a run for their advertising dollars or subscribers anytime soon, it has essentially failed to deliver on what a social network is supposed to be.  It has failed to meet a social need for people.

Where Google+ Missed the Boat

For one thing, Google+ just feels generic, as an experience. Other social networks definitely have a purpose and personality, and a tone.  They are meeting different needs for different people.

To use social metaphors, I think of Facebook as neighborhood potluck dinner, all positive and upbeat, where you’re having extended conversations with people you care about on things that matter to you.  And Twitter’s a loud cocktail party in the most fashionable lounge in town, where you show up in Mac makeup and stilettos and catch just snippets of what is topmost and trendy.  LinkedIn is a high-profile social networking event full of suits and business cards — more measured and deliberate, with polished elevator speeches and sensible pumps that say “hire me: I’m reliable.”

See what I mean?  Personality.  But what kind of personality has Google+ got?  Not one I can discern. If you’ve got an idea, post it in the comments.  To me, it has all the effervescence of tap water.

Social Networks Must Fulfill Human Needs

Social networks meet the various ways people want to communicate.  Twitter fills a need for people to vent, or show off a little. It’s snappy, fast, and even snarky and negative, at times, which is one reason why a lot of people hate Twitter (and others love it).

People go there for quick news updates, links, hot tips (e.g., about where to eat lunch), celebrity news. There might be a little back and forth, but to me, it’s more like a community bulletin board, rather than a conversational vehicle.

And we all know that the heaviest Twitter users are media, tech, PR/marketing people. Twitter may draw people in but it has a hard time keeping them logging in.  There isn’t a true cross-section of the American public on Twitter, but maybe there isn’t meant to be.

Facebook fills a need for people to connect in a very personal way, and it’s here where Google+ misses the boat.  In contrast to Twitter, Facebook’s warm and fuzzy, and more extended in relationship feeling. Real conversations take place, but there isn’t a lot of whining (more commiserating).  People don’t post their baby pictures on Twitter (as much) but they do on Facebook. Facebook has become a leisure past-time, so no wonder advertisers are flocking to it.

Where does that leave Google+ ? It may “work” technically but what social need does it fill for people who will find irresistible?

I mean, what’s it for?

It doesn’t meet a clear need so people don’t know what to do with it, other than join it.  If they want to post work-related posts and links, there is always the established LinkedIn.  It doesn’t have the fun snappiness of Twitter or the deep, relational qualities of Facebook.  It doesn’t fulfill those niche needs met by Yelp and TripAdvisor and iVillage (to name a few).

So, who needs it?

If You Want People to Use it, You Have to Make it Easy to Use

Google+ is also not that easy to use.  Which didn’t surprise me, because a lot of Google stuff  to me seems unecessarily complicated (don’t get me started on Google Docs).

Google has acquired companies and applications, like the blogging platform that became Blogger, and Picasa, and Feedburner, YouTube, among others. I can remember using these “pre-Google.”  And they always proceed to “Google-fy” them — making them more proprietary, and frankly, more complicated to use.  They don’t want you going off-campus, so they make you jump through Google-hoops, and I feel Google+ is similar in this regard.  For example, there is very little integration with other apps.  You cannot, for example, feed your WordPress blog to Google+ the way you can with Twitter, LinkedIn and Facebook.  What was particularly surprising to me is that Google+ did not fully integrate its own Google applications.   So there is a video feature, but no YouTube integration.  Who double-uploads anymore? You embed video.  So, that omission is just inexplicable to me.

Google+ just doesn’t appear to play nicely with others.

Add Me To Your Circles!

I’m a huge Facebook and Twitter fan, but Google+ fails to move me, not like Twitter or Facebook does, which I check everyday, even on vacation.

Still, it’s my business to know about these things, so I’m on Google+ —  check out my branded profile and add me to your circles.  But if you really want to benefit from my “intellectual capital” (I love that phrase, makes me sound smart, doesn’t it?), join my Facebook Page.

Need Help With Google+?

If you’re not on Google+ and want to try it, let me know, and I will get you on.  And please contact me if I can help you better understand and brand your Google+ profile.

SEO value: commenting on blog posts vs. sharing on social networks

Mary Fletcher Jones wants you to BOTH comment on AND tweet those blog articles!

Yesterday, I gave you five good reasons why it’s worthwhile to post comments on blog posts.

Today, I’m going to talk about why I believe posting blog comments is infinitely more useful than posting links to blog posts on social networks.  You should do both — but never to the exclusion of posting comments.

Why Sharing Links on Twitter is Not Enough

Are social networks making us lazy communicators?  Perhaps.

Of course, it’s a piece of cake to share blog posts on Twitter, Facebook, and LinkedIn.  It’s so easy to share links to blog posts and online articles.  So easy, that’s the only kind of Twitter update many people post: links and retweets to links.

But easier is not always better.  Sharing on social profiles is a good thing to do, but in moderation.  Sharing links does not increase your website’s SEO.  Sharing links does not enhance your online reputation significantly.  Sharing links is not a substitute for commenting, or for creating your own, reputation-building, original content.

Posting blog comments, as I discussed yesterday, creates backlinks to your blog or website but posting links to articles other people write on Twitter or Facebook don’t.  You’re just not doing yourself any favors by ONLY posting the link on social networks.  By the way, if you’re linking to your website or blog in your blog comment through your commenting profile — and why wouldn’t you? — make sure there is some good content and a call to action on that landing page for people who go to the trouble of clicking through.

Commenting is good media relations

What about media relations?  Well, if you’re trying to build relationships with journalists and influencers, tweeting links to articles they wrote is negligible in relationship-building value compared to commenting on those articles.

Think about it: the blog author or journalist  may not notice you if you tweet his or her article — but if you comment on it, you do stand out. Do both, to be on the safe side.   Generally, authors appreciate and value the contribution of meaningful comments.  They notice commenters.  So does Google.

Which, as I mentioned yesterday, makes you a somebody instead of a nobody.  Which could greatly improve the likelihood of a successful pitch, should you choose to make that pitch in the future.

Create a fully-fledged blog profile — and use your real name!

Oh, and a word about the identity under which you comment?  Blogs are now making it easier to register with Facebook or with Twitter, and post a comment with that social networking identity.  A little too easy. It’s good for them, maybe not so good for you.

If you can avoid it and post with an identity and profile you have carefully crafted with WordPress or OpenID, I would recommend doing that, instead.  In this way,  your comment contains a backlink to your website or blog, which is more valuable to you than backlinks to your Facebook profile (which may or may not be visible to others, depending on your privacy settings) or your Twitter profile (which does not carry the same marketing value as a website or blog).

You don’t need more backlinks to your Facebook profile or Twitter profile, unless you work for Facebook or Twitter!  Direct backlinks where they count: to your website or blog (which will have Facebook and Twitter links, anyway).

The BEST strategy: comment first, then link

If you had to make a choice between sharing a link to a blog article on Twitter or Facebook or LinkedIn…and commenting on that blog article…I hope you are convinced by now that you should compose the comment.  But it’s not an either/or situation, really.  Do both. Compose and post the comment first — then share the link.

What has been your experienced with commenting?

Please share your blog commenting experiences.  What do you learn when you comment on blogs?  Has commenting on blogs earned you backlinks — or do you know?  Has it enhanced your online reputation or helped you make valuable connections?

Blogging Tips from Lynn Ann Miller

Lynn Anne Miller

Lynn Anne Miller

Yesterday, I attended a session organized by IPRA that featured four speakers on social media topics.  Lynn Anne Miller, CEO, 4GreenPs, provided some quick tips about blogging.  Lynn produces the The 4GreenPs Blog, and was named one of the 50 most influential mom bloggers by Nielsen Media Research for her work with OrganicMania and the Green Moms Carnival.

Planning Content For Your Blog

When considering the content, direction, and editorial calendar for your blog, Lynn advises to try and get in front of the trends relevant to your industry, or promotional effort.

For example, if you are going to be blogging about a major event that’s significant for your industry, start posting blog articles months ahead.  That way, your blog will show up in search for keywords associated with the event, and you’ll have a jump on competing content, allowing you to position yourself (or your company) as an authority for that topic.

When selecting a focus for your blog, think about a topic area you would like to dominate online.  What do you want to be known for?

Then, collect the key words associated with that topic area, and make sure you include those in the blog text, titles, tags, categories, captions, etc.

Measuring Blog Results

Lynn explained how you could track how well your blog is doing, reach-wise, by using Google Page Rank.  She also advised doing a blog search on Google Blogs and Alltop for your keywords and topics to find other blogs in your category.

Twitter just got a lot more important to your brand, and here’s why

Google your name much? I do.  Today, I want to thank Twitter buddy Judy Yi (@jyi on Twitter) for bringing to my attention the observation that Twitter updates (or tweets) have gone WAY up in search results.

Used to be, if you Googled your name, your latest tweet would be 8th or 9th on the list of search results (at least for me), maybe.  Not the first thing you saw.  Now they’re #2 or for some, #1.  BIG change!

That’s huge, people, when it comes to your personal brand! So, my advice today is to take those tweets seriously! Because that’s what people are going to see now when they Google your name.  And here a couple of other tips, since this seems to be the case now.

If you want to have a little fun on Twitter (and who doesn’t?) or go off-topic and talk about politics or Charlie Sheen or an amazing restaurant, then my advice is to post @mentions.  But post them as @replies.  That’s what I am doing.

What are @mentions, you ask?  “At” mentions are when you mention another Twitter user by name, anywhere in your tweet.  Like this:

Whenever I think of creative marketing, I think of @FletcherPrince.  They rock.

Hee, hee. I am just kidding.  Please don’t actually tweet that 🙂

An “at” reply is also an @mention, BUT the Twitter name comes first.  Like this

@FletcherPrince, when are you going to have us all over for pizza?

So my advice is to make liberal use of “at” replies (@name….rest of your tweet.) Why?  That seems to make those Twitter updates less likely to show up in top-level search results and not at all in LinkedIn feeds of your Twitter updates.

@mentions, including @replies, can be public in search (even if you delete them) and on comment aggregators, but at least for now, they appear to be a whole lot harder to find and associate with your account.  In other words, if a potential client  Googles you, those @mentions are not going to be the first thing he or she sees.  And people on Twitter won’t see them on your public Twitter profile unless they are following both you and the person you mentioned in the tweet.  Cool, huh?

So it keeps it kind of clubby.

For example, today a Twitter buddy recommended that for Follow Friday everybody follow his wife.  I wanted to respond to that, so I posted an update that looks like this:

@[name], that is so sweet!

Now you can see that I am just engaging with my followers and not really getting to the core of what Fletcher Prince does as a company.  So….I don’t exactly need that update to show up in my top-level search results, do I?  No, I do not.  Nor do I want my LinkedIn followers to necessarily see every gushy tweet I write.

But if I had typed it like this

That is so sweet, @[name]!

Then that tweet would have shown up in my LinkedIn feed (useless to my followers) and in Google search for my name (useless for my brand).

But there are times that can work for you.  Like this @mention tweet posted by Jeff Ghannam that did appear on LinkedIn because the @name was posted at the end of the tweet instead of the beginning

Jeff Ghannam Dana Milbank – Rep. Issa press aide scandal is like bad reality TV http://t.co/LPKtPbR via @washingtonpost

In this case, this is a perfectly appropriate @mention to appear on LinkedIn because it is really an attribution (via @washingtonpost).

So, given the big Google leap up for Twitter updates, I think I would just consider being a bit strategic about your company/brand updates and content-sharing Tweets.  The “broadcast-style” ones, not the @mentions.  For example, the tweets that mention links to your blog posts, or videos, or photos, or your latest promotion or news, or what not.  Because now you know those Twitter updates are going to be a lot more prominent on Google, at least for the time being.

Post those brand-building tweets once or twice a day, or every other day.  Whatever works for you.

Then when you’re going for pure engagement, or camaraderie, or want to thank someone, or let everyone know you just ran 5k (in my dreams), just make sure you put @name before you type anything else in the update if you don’t really want it appearing in the top search or on LinkedIn.

Like this:

@jyi, thank you so much for telling me about how tweets are now appearing on Google!

I actually like this because it really compels me to be more conversational on Twitter (in moderation, of course).  Then, when I’m in “broadcast” mode, I feel fine about those brand-building tweets appearing on LinkedIn and in search. But if I’m feeling socially playful (and I do have more followers since I have loosened up a bit), then I really have to kind of use the @reply style of tweet.

I hope all this is making sense to you!  If not, call me and I will try to explain it.

Now will @mentions still show up in search?  Ever?  Well, sure.  Don’t just tweet any old thing or swear words because, yes, those will show up, and be associated with your name.  But my experience is that they are wayyyyy  down in Google search results, and in a few comment aggregators.  Not that big a deal.

Here’s some background information on @mentions from Twitter.

Happy tweeting!

What’s in a meme? A look at top trending social media topics of 2010

What mattered to the world in 2010?  It’s easy to identify — just look at the online memes that developed on Facebook, Twitter, YouTube and Google search.

(A meme, you might recall, is defined as a unit of cultural information transferable from one mind to another.  An Internet meme has a viral quality; it spreads quickly across platforms. Think pop culture.)

What we talked about on Facebook in 2010….

Find us on FacebookHere are the terms that appeared most in status updates by the more than 500 million people who used Facebook in 2010:

1. HMU (it means: “hit me up,” which means “call me” or “contact me”)
2. World Cup
3. Movies
4. iPad and iPhone 4
5. Haiti
6. Justin Bieber
7. Games on Facebook (I find this one surprising)
8. Mineros/Miners (refers, of course, to the trapped Chilean miners)
9. Airplanes
10. 2011

What we tweeted in 2010….

25 billion tweets were posted on Twitter in 2010, and these Twitter trends reflect what people cared about the most.  The top 10 trends in Twitter updates were:

1. Gulf oil spill
2. FIFA World Cup
3. Inception
4. Haiti earthquake
5. Vuvuzela (the noise-making instruments used at the 2010 World Cup)
6. Apple iPad
7. Google Android
8. Justin Bieber
9. Harry Potter & the Deathly Hallows
10. Pulpo Paul (the octopus that successfully picked the winning team in each game of the World Cup finals)

What we wanted to watch on YouTube in 2010….

35 hours of new video are uploaded every minute on YouTube.  The most-searched for terms on YouTube during the year show what was on our minds in 2010.

What did we search for on Google?

The fastest rising search terms on Google were

  1. chatroulette
  2. ipad
  3. justin bieber
  4. nicki minaj
  5. friv
  6. myxer
  7. katy perry
  8. twitter
  9. gamezer
  10. facebook
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