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Fletcher Prince 2010 Annual Report (plus video)

As we bid farewell to 2010, let’s take a look at what Fletcher Prince accomplished this year.  For a tiny marketing communications company of two people, we sure do manage to keep busy!  Thank you for watching our light-hearted retrospective video, and check out this report on our year’s activities.

We worked hard this year, and our clients saw results.  Social media development and video production continued to be strong earning areas for Fletcher Prince.

Here’s what we accomplished in 2010…

By the numbers…

David Hyson adjusting the camera for a video with Susan Rink

YouTube Video. We created 9 new YouTube Channels for clients in 2010, to result in a total of 16 Channels total on YouTube.  Our 250 YouTube videos have more than 140,000 views (not counting additional iTunes podcast views and Facebook views).  Our most popular video is a Fletcher Prince production on graphic design with more than 20,000 views.

Blogs, and more blogs. We administer 10 blogs and have coached clients on the development of several others.  The blogs we write for have more than 35,000 views, not counting Examiner.com articles and Facebook feeds.

Fletcher Prince Facebook PageFacebook. We have created more than 16 Facebook Pages for clients and ourselves, and have coached others on their Facebook Page development efforts.  The Facebook Pages we have created include businesses involved in real estate, restaurants, and professional services, as well as nonprofits.

Twitter. We continue to develop customized Twitter profiles and coach managers on how to use Twitter effectively.  There are more than a dozen customized Twitter profiles in our portfolio.

Happy clients. In 2010, we earned 7 more LinkedIn testimonials, bringing the total number of LinkedIn testimonials for our work to 26.  Here’s just one of them…

“Mary has provided our company with valuable tools to promote our business and reach our client base. Technology is so fast paced and can be overwhelming to a small business. It is essential to be connected to people online and Mary has equipped us with the skills we need. We will continue to reach out to Mary for her consultation and I recommend her to any individuals or small businesses who wish to grow their online presence.”  — Laura Fall, Fall Properties

Fletcher Prince Client Work in 2010

David Hyson and Heathere Evans-Keenan at WWPR's Washington PR Woman of the Year Award

In 2010, we worked on a variety of exciting marketing projects with our beloved existing clients Rink Strategic Communications, Dominion Mechanical, and Fall Properties.  Projects included everything from media relations to email newsletters, from website design to YouTube video production, and more.

We were also delighted to work with new clients Cosmopolitan Photography, Keenan PR, The Hannon Group, ASQ Communications, and PRofessional Solutions.

David and I were especially gratified to be brought on as partners on amazing projects on a subcontracted basis, including work for Timberline Bank, Howard University, NeighborWorks America, and Deloitte Touche.  We would like to thank our colleagues for their faith in us, and welcome more opportunities like this in 2011.

Fletcher Prince Pro Bono Work in 2010

At Fletcher Prince, we continue to complete pro bono projects on behalf of communications organizations.

DC Ad Club. We joined the ADDYs planning committee and provided public relations consultation for that effort in 2010, including

  • Developing a public relations and social media content development plan.
  • Writing and pitching a media release announcing the call for entries.
  • Creating a new DC Ad Club blog.
  • Producing nine YouTube videos.

Conversations in Public Relations Blog and YouTube Videos. As a service to the Washington, DC area professional communications community, Fletcher Prince continues to produce videos for the YouTube seriesConversations in Public Relations,” featuring interviews with local communicators and association leaders.  We produced 20 additional videos in 2010, bringing the total to more than 100 videos.

Washington Women in Public Relations. Fletcher Prince donated a video makeup kit to the benefit raffle for the Washington PR Woman of the Year event.  In addition, the lucky winner won complimentary YouTube consultation and video recording services.  Marilynn Deane Mendell won the prize, and we set up a Channel and new videos for her company, WinSpinCIC.

Fletcher Prince Self-Promotional Efforts in 2010

We continue to be grateful to our supporters.  Our Facebook Fans topped 76 this year, and our Twitter followers climbed to 900.

This year, we produced 18 YouTube videos for Fletcher Prince.  While we continued to produce informative videos highlighting our subject matter expertise (Twitter, Facebook, and YouTube tips), we also experimented with fun promotional videos and event reports.

We also created three brochures for our business, and exhibited at the Virginia Film Office State of the Industry event.

In other Fletcher Prince news this year…

  • Mary Fletcher Jones recording a video for Howard University

    Mary served as one of the judges for a public relations competition for a national trade association.

  • We organized a mini-golf tournament for area communicators.
  • As a special thank you, we offered our clients complimentary holiday greeting videos, one of which was featured in the Capitol Communicator.
  • Mary group-trained five communicators on the basics of social media.
  • Mary presented a talk at a TIVA-DC meeting on using social media.
  • Mary presented a workshop on blogging at the Government Video Expo.

Thanks for reading.  We look forward to working with you in 2011.  Happy New Year!

Summer has been busy! Client news round-up from Fletcher Prince

It’s been a busy summer!  Here’s a quick wrap-up of what’s been going on with Fletcher Prince lately…

  • David and I were hired by Keenan PR for social media consultation and to create a Facebook Page for Timberline Bank, a community bank in Colorado. It has been a pleasure working closely with Heathere Evans-Keenan on this project.  How exciting it would be to go to Colorado and record some video (hint, hint)!  We are not new to subcontracting, by the way.  Just this spring, we completed a Facebook Page and some videos for Howard University, working with wonderful Sandra Hannon of The Hannon Group.  David was also the graphic designer “of record” for Fenton Communications for years.  We routinely work with corporate communications departments who outsource their work to us.   We love to subcontract — and our rates are mark-up friendly — so don’t hesitate to ask about these kind of arrangements.
  • Meanwhile, David is resuming his quarterly gig with Deloitte Touche, which should wrap up in a couple of weeks.  It’s top-secret-clearance-level federal government work and we can’t talk about it 🙂 but it involves intensive amounts of graphic design for publications for congressional use.
  • We launched an email newsletter campaign for local Realtor Fall Properties.  These are fun newsletters to read and you might want to check them out, even if you’re not in the market for a house.  They are getting open rates that far exceed the industry norm.  The next one is going to feature the “best of the beach.”  We’re continuing to work on their social media, as well.  Their Facebook Page has really taken off in the past few months, with lots of new fans.  Not to mention, YouTube video…  Fall Properties is super-busy now, which is unusual this time of year in the real estate industry.  It feels so good to be part of their success.
  • We created a new website for Dominion Mechanical, a mechanical construction firm, a long-time client of David’s.  We also created a suite of social media sites for the company (including YouTube, Facebook Page, Twitter account, etc.).  Now we’re working on their brochure and some advertising.  Our contacts at Dominion said they have already received several positive comments about the website 🙂
  • I spent some time updating Susan Rink of Rink Strategic Communications on the stats of her social media efforts, which are going very well since we helped her create those branded sites about a year ago (YouTube, podcast, blog, Facebook Page, etc.) We’re looking forward to creating more YouTube videos with Susan this August.  Susan told me today she is so busy with her consulting business that she hasn’t had a day off in weeks, so we certainly hope that our marketing efforts for her had a little something to do with that!
  • We’re helping a new client jump in the social media pool — The Waterfront Cafe in Hilton Head, SC.  We’ve just launched their new blog, Facebook Page, Twitter account, Flickr site, and YouTube channel.  We’re also helping them manage their online profiles on critical review sites, including Yelp and TripAdvisor.  It’s so gratifying to see them embrace Twitter, Facebook, and blogging!  Next phase of the project (you guessed it!): YouTube video!
  • On the “community service” side, we recorded and edited several new Conversations in Public Relations videos (our interviews with thought leaders in the Washington, DC metropolitan area communications field), including interviews with the leaders of the local chapter of the American Marketing Association. We still have a few to work on and put online.  That makes 99 of these videos currently on our YouTube site  — that we have produced entirely at our own expense.  Before the summer is over, I look forward to hosting a free social media diagnostic and training clinic for small business owners and nonprofit managers.  Let me know if you are interested in more information about that.

That seems like a lot of work, doesn’t it?  But we are still eagerly looking for new projects, so please call us if we can help you out (571) 269-7559.  You can find a description of our services and our rates on our website.

I hope you’re all having a wonderful summer.  Take care, Mary

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