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Fletcher Prince. Made on a Mac. Thank you, Steve Jobs

Steve Jobs

If my company had a flag, today it would be at half-mast.  I would like to dedicate my blog to Steve Jobs, the visionary behind Pixar and Apple’s Mac, iPod, iPad, iTunes, and so many other technological innovations.

My company, Fletcher Prince, was made on a Mac.

Before I ever dreamed of creating my own company, I started recording and uploading a modest enhanced audio podcast, using Garage Band, and placing them on iTunes.   It was Apple technology that allowed me to share what I had learned about raising a child with autism with other parents, and I quickly achieved a global audience.

The realization that I had something of value to share and the means with which to do it expanded my world in ways I had not thought possible.  I really began to think of myself differently.  Then, I was given a used Mac by a friend who was upgrading, and I started exploring its applications and possibilities.  In comparison to the PCs I had used, the Mac was elegant, fast, and reliable and a huge productivity builder for someone who loves to write.

I am someone who loves music.  I remember getting my first iPod and my first Shuffle.  All of a sudden, my life had a soundtrack.  When I got my first new car, a major selling point was that it had a port for me to plug in my iPod.

With iPhoto and a new digital camera, I began piecing parts of my life together in a way that was visual and creative.  I began to see possibilities I couldn’t before.  I began to think of myself in a way I had not in a decade, maybe — as a mom, yes, but more than a mom.  As someone who could be creative. Who, maybe, could make a small difference.

iMovie, it turned out, was easy for me to learn.  I decided to make my audio podcast a video podcast.  Then I started making more videos.  More videos turned into 250 videos, all made on a Mac.  I had no video making experience.  I just loved stories, and I began to realize that public relations and marketing was really about listening to stories, and telling stories, and sharing them — in a variety of ways.

Pretty soon, people were paying me to help them tell their stories, and it all happened on a Mac, which I use every single day.

My life and work have been profoundly impacted by these innovations, but I didn’t really appreciate it until I sat down and started thinking about it.  Thank you, Steve Jobs.

I’m grateful today for the work of Steve Jobs, for the risks he took, and for the contributions he made.  As his family and friends mourn his passing, I know they will remember him for the very great impact he has made on us.

5 Ways to Use Twitter to Promote YouTube Videos and Podcasts

Curious about how to use Twitter to promote your YouTube videos?  Or podcast?

There’s a free presentation and meetup on “Connecting Audio and Video to Twitter” organized by the DC Podcaster Alliance this Saturday.  If you are in the DC area, I recommend you attend.

I have used Twitter to promote my own YouTube series and podcasts, such as Conversations in Public Relations and Living Well With Autism.  If you can’t make the meeting, here are some tips for using Twitter to promote your YouTube videos or podcast.

1. Create a free Twitter Profile for your Podcast or Video Program.

My Twitter Profile for Conversations in Public Relations

2. Set your show or podcast blog to auto-feed updates to your Twitter profile.

3. Scope out, follow, and list related reporters, bloggers, trade media, groups, and associations on Twitter that might be interested in your content.

4. Locate and follow subject matter experts who might agree to be guests on your program, or provide ideas for future videos and podcasts.

5. Post interesting Twitter updates (“tweets”) to your Twitter profile.  

Examples:

  • Share quick, helpful tips related to the topic of your podcast or video program.
  • Announce upcoming episodes and videos, mentioning participants (if any) by their Twitter handle (e.g., @rhedpixel)
  • Ask your Twitter followers for advice for future videos or podcast episodes.
  • Post links to current episodes or videos.  Remember YouTube video plays right on Twitter —  no need for your follower to migrate to another web site to view your video.
  • Crow about reviews you get on iTunes and other directories.
  • Link to blog posts of bios of guests on your podcast.
  • Ask guests to cross-post the video or audio on their Twitter profiles, or to mention that they appeared on the video or podcast.
  • Thank guests and helpers, as well as people who promote your show.
  • Pose factoids or trivia-style questions related to the video or podcast.
  • Using Twitter search, insert keywords related to the topic of your video or podcast. Find links to blog posts or online news articles mentioned on Twitter, and comment on them, and post your podcast or video as a link, when relevant.
  • Celebrate a milestone, such as 100th episode, anniversary, or so many views.
  • Spark interest with “insider” photos.  Share photos of producing your video or podcast on Twitter, with TwitPic.  Snap photos of your guests (try to get some of the cameras and lights, mic and lights in the shot), or for an audio podcast, photograph the guest or host with microphone.
  • Share interesting statistics about your podcast or videos.  Which video gets the most views?  From which countries are most of your subscribers?  You might be surprised by these findings!

For more ideas, attend the meeting this Saturday.

How have you used your Twitter profile to promote your videos or podcast?  Please share your ideas in the comments!

What Makes A Facebook Fan Page Great

Do you fan brands on Facebook — that is, do you “like” their Pages?  According to an eMarketer article on Facebook Fan Pages published this morning, the top ten Facebook Pages for brands are

  1. YouTube
  2. Coca-Cola
  3. Starbucks Coffee Company
  4. Oreo
  5. Skittles
  6. Disney
  7. Red Bull
  8. Converse
  9. Victoria’s Secret
  10. iTunes

Did you see any of your favorites?  If you look at these as a group, I think they make a very interesting mini-commentary on the state of American interests and tastes, don’t you think? 🙂

Local brands on Facebook

But back to Facebook and marketing. The good news for us small fish is that local brands make up nearly 18% of the total Pages on Facebook.  So, in addition to being tremendously popular brands, what do these brands say accounts for their success on Facebook?

What works well? Engaging content that informs and entertains

Starbucks has 18.5 million fans as of November 2010, and Alexandra Wheeler, director of digital strategy, talked to  in the UK about how the brand uses Facebook.

“It’s about making sure that we do our job every day to give those fans some sort of meaningful value,” said Starbucks director of digital strategy Alexandra Wheeler in an interview with Marketing Week. “Having 10 million people on Facebook who like us would be useless if we did nothing with it.”

Let’s hear from you!

What brands do you like on Facebook?  What have you learned from the big brands that you can apply to your own Facebook Page?

 

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