Yesterday, about 300 guests gathered at the W Hotel in downtown Washington, DC to fete three outstanding honorees and hear “Scandal” inspiration, crisis PR expert Judy Smith deliver the keynote.
I was lucky to be guest of gold sponsor PRofessional Solutions, LLC, a Fletcher Prince client. I also lucked out by winning seasons 1-5 of Mad Men on DVD at the raffle.
Fletcher Prince supported the event by purchasing a full page ad in the event program.
2013 Honoree Pam Jenkins, president of the public affairs firm, Powell Tate, was named Washington PR Woman of the Year. She spoke movingly about her career and balancing the needs of her family, and recommended involving children in a mother’s work life. She also emphasized how important it was to leave work behind and foster other interests.
Judy Smith, President of Smith & Company, has written a new book about managing the impact of crises on one’s personal brand. She has worked for clients ranging from Paula Deen to Monica Lewinsky to the family of Chandra Levy, among many other newsmakers. Ms. Smith said she was guided by three principles in her professional life: power, persistence, and preparation. She fielded some questions from the guests in attendance and provided general advice on PR challenges.