Posted by Mary Fletcher Jones
Every year, since I started this business, I write and publish an “annual report” for Fletcher Prince. When I look back, I realize David and I accomplished a lot. So here it is, our annual report: a great way to end the year on a positive note.
Fletcher Prince celebrates its sixth year in business. 2013 marked another year of delivering marketing and public relations services to clients and contractors, as well as community involvement, collaboration, and networking.
Client Work in 2013
Social media services and graphic design services were major project areas for us this year.
We worked with our existing clients Dominion Mechanical Construction, Keenan PR, and PRofessional Solutions, LLC. We also provided social media guidance to new clients Communications Ventures and Spark Media as well as graphic design services to Mopwater PR. Some of our interesting projects in 2013 included working on a 20th anniversary marketing campaign for PRofessional Solutions, LLC and creating a multi-million dollar client-garnering sales presentation for Dominion Mechanical Construction.
Community Involvement and Service
Conversations in Public Relations
As a service to the Washington, DC area professional communications community, Fletcher Prince continues to produce videos for the YouTube series “Conversations in Public Relations,” featuring interviews with local communicators and association leaders. The 113 videos have received more than 79,000 views on YouTube.
Social Media Week DC
Fletcher Prince was the first public relations agency in the Washington, DC area to offer sessions for Social Media Week DC, and we resumed our commitment to the area-wide event for the second year in mid-February 2013. With the addition of guest podcasting expert and friend Ray Ortega of The Podcasters’ Studio, we presented two free seminars in Falls Church to a packed room, one on getting started with podcasting and the other on blogging about your favorite interests. You can view these presentations, along with the full length videos, on Fletcher Prince’s account on Slideshare.
We continued to offer Network-and-Lunch events around the DC area, periodically. Special thanks go to Connie Rhind Robey and Leah Ibraheem for their ongoing support and organizing contributions! Make plans to attend our next event at Chef Geoff’s in Tysons Corner on Tuesday, January 28.
Fletcher Prince Marketing Efforts in 2013
We continue to be grateful to our supporters. Our Facebook Page Likes increased by seven and we gained 41 new Twitter followers. We also added our Social Media Week video presentations to our YouTube account.
The Fletcher Prince Blog is a labor of love and a big part of how we share our expertise and showcase our work. We surpassed 700 total blog posts in 2013. Despite our decreased blogging volume of only 38 new blog posts in 2013, we earned nearly 23,000 views in 2013, bringing our total views to just over 94,000. Our sincere thanks to guest bloggers Deborah Brody, Karen Hendricks, and Jay Morris for their contributions in 2013.
In Other News…
I attended the 2013 Washington PR Woman of the Year Awards as the guest of Fletcher Prince clients Kate Perrin and Melanie Jordan of PRofessional Solutions, LLC. I am so grateful to Kate and Melanie for their year-long support and friendship. Fletcher Prince had an ad in the program for the event.
Thank You for Making 2013 a Great Year!
David and I would like to thank our clients for their business and look forward to an exciting new year. I hope 2014 brings you much happiness and success. Happy New Year!