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Looking Back at 2013: The Fletcher Prince Annual Report

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Every year, since I started this business, I write and publish an “annual report” for Fletcher Prince.  When I look back, I realize David and I accomplished a lot.   So here it is, our annual report: a great way to end the year on a positive note.

Fletcher Prince celebrates its sixth year in business. 2013 marked another year of delivering marketing and public relations services to clients and contractors, as well as community involvement, collaboration, and networking.

Client Work in 2013

Social media services and graphic design services were major project areas for us this year.

We worked with our existing clients Dominion Mechanical Construction, Keenan PR, and PRofessional Solutions, LLC. We also provided social media guidance to new clients Communications Ventures and Spark Media as well as graphic design services to Mopwater PR.  Some of our interesting projects in 2013 included working on a 20th anniversary marketing campaign for PRofessional Solutions, LLC and creating a multi-million dollar client-garnering sales presentation for Dominion Mechanical Construction.

Community Involvement and Service

Conversations in Public Relations

As a service to the Washington, DC area professional communications community, Fletcher Prince continues to produce videos for the YouTube seriesConversations in Public Relations,” featuring interviews with local communicators and association leaders. The 113 videos have received more than 79,000 views on YouTube.

Social Media Week DC

Fletcher Prince was the first public relations agency in the Washington, DC area to offer sessions for Social Media Week DC, and we resumed our commitment to the area-wide event for the second year in mid-February 2013. With the addition of guest podcasting expert and friend Ray Ortega of The Podcasters’ Studio, we presented two free seminars in Falls Church to a packed room, one on getting started with podcasting and the other on blogging about your favorite interests. You can view these presentations, along with the full length videos, on Fletcher Prince’s account on Slideshare.

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Network-and-Lunch Events

We continued to offer Network-and-Lunch events around the DC area, periodically.  Special thanks go to Connie Rhind Robey and Leah Ibraheem for their ongoing support and organizing contributions!  Make plans to attend our next event at Chef Geoff’s in Tysons Corner on Tuesday, January 28.

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Fletcher Prince Marketing Efforts in 2013

We continue to be grateful to our supporters. Our Facebook Page Likes increased by seven and we gained 41 new Twitter followers.  We also added our Social Media Week video presentations to our YouTube account.

The Fletcher Prince Blog is a labor of love and a big part of how we share our expertise and showcase our work. We surpassed 700 total blog posts in 2013.  Despite our decreased blogging volume of only 38 new blog posts in 2013, we earned nearly 23,000 views in 2013, bringing our total views to just over 94,000.  Our sincere thanks to guest bloggers Deborah Brody, Karen Hendricks, and Jay Morris for their contributions in 2013.

In Other News…

I attended the 2013 Washington PR Woman of the Year Awards as the guest of Fletcher Prince clients Kate Perrin and Melanie Jordan of PRofessional Solutions, LLC.  I am so grateful to Kate and Melanie for their year-long support and friendship. Fletcher Prince had an ad in the program for the event.

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Thank You for Making 2013 a Great Year!

David and I would like to thank our clients for their business and look forward to an exciting new year.  I hope 2014 brings you much happiness and success.  Happy New Year!

Spring Cleaning: 5 Fresh, Budget-Friendly PR and Marketing Tips

I’ve asked some of my favorite bloggers to guest blog and provide us with some of their favorite creative and affordable marketing tips. 

Check out what Karen Hendricks has to say about making the most of your social media platforms.

Broom,_sponge_and_towelSpring cleaning isn’t limited to dust bunnies under the bed. Did you know… you may have virtual dust bunnies lurking in your social media and marketing accounts? This is the perfect time of year to freshen up your marketing strategy, evaluate and consider adding a few new marketing tools—all with a budget-friendly approach. Here are five ways to put a little springtime sparkle into your marketing mix:

1. Facebook Facelift: Give your business or organization a fresh look on Facebook by uploading a new top image. This is a great rule of thumb to follow at least once per quarter or season. This instantly sets the tone on your account as a current, relevant source of information. According to a study by Vocus, Facebook fans are a brand’s most valuable customers, with 79% of your fans more likely to purchase your products/services as compared to non-Facebook fans… so give them a fresh “face” atop your latest content. Remember the dimensions for Facebook’s cover image are 851 x 315 pixels.

2. Blogging Bling: When is the last time you updated your company’s or organization’s blog? According to Blogging.org, 60% of all businesses have a blog, but a whopping 65% haven’t updated it within the past year.  A blog is the perfect example of content marketing at its best—especially if you take advantage of a free, easy-as-pie WordPress account. The only investment is your time spent writing and adding effective images—a key component to higher engagement rates.

3. LinkedIn Luster: It’s been about a year and a half since the professional networking site LinkedIn unveiled its Company Pages feature. Since then, 2.6 million companies have developed company pages, including all Fortune 500 companies. Many small businesses and non-profits have yet to take advantage of this free marketing tool, with valuable access to the 200 million professionals currently on LinkedIn. When you create a Company Page, invite your customers to provide endorsements, share your business news, and begin creating a buzz on a professional level. You can even advertise jobs or scout for potential new hires. For inspiration, check this post on the LinkedIn blog, with tips from the top 10 best company pages of 2012.

4. Add Polish with Pinterest:  Last summer, Mashable reported that Pinterest users were following more brands than Facebook or Twitter users. I think the main reason why boils down to Pinterest’s focus on images. It’s easier to “see” what you like rather than “read” about your favorite brands, causes or businesses. If you haven’t yet created a Pinterest account for your business or organization—or if you haven’t added new content recently, polish your image with a free Pinterest account. Make sure plenty of your pins link back to your core marketing presence, your website, to ultimately drive traffic to your doorstep.

5. Add email marketing muscle: Don’t discount good old fashioned email marketing! It’s still a wonderfully viable way to engage with and grow your core customer base.  See the Inbound Marketing blog for their recent “23 Tweetable Stats on Email Marketing Trends” and it’s bound to put some spring into your marketing step.

If you aren’t currently using an email marketing service, consider the following: one of the gold standards in the industry, Constant Contact offers a free 60-day trial period that’s especially helpful for small businesses since the initial free contact list is limited to 100 or fewer contacts. Otherwise, paid accounts on Constant Contact will not break your bottom line, and non-profits receive a 15% discount Additional budget-friendly options include Vertical Response, which has a free option for all 501 (c)(3) organizations, and Mad Mimi which offers a free base email program for up to 2,500 contacts and up to 12,500 emails per month. Make sure to dust off your writing skills as well — 64% of email recipients say they open an email because of the subject line.

Karen Hendricks, Hendricks Communications

Karen Hendricks, Hendricks Communications

Karen Hendricks, President/Owner of Hendricks Communications, focuses on public relations, marketing and freelance writing/photography. Learn more at HendricksCommunications.com and follow her on Twitter @karenhendricks9.

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