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Looking Back at 2013: The Fletcher Prince Annual Report

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Every year, since I started this business, I write and publish an “annual report” for Fletcher Prince.  When I look back, I realize David and I accomplished a lot.   So here it is, our annual report: a great way to end the year on a positive note.

Fletcher Prince celebrates its sixth year in business. 2013 marked another year of delivering marketing and public relations services to clients and contractors, as well as community involvement, collaboration, and networking.

Client Work in 2013

Social media services and graphic design services were major project areas for us this year.

We worked with our existing clients Dominion Mechanical Construction, Keenan PR, and PRofessional Solutions, LLC. We also provided social media guidance to new clients Communications Ventures and Spark Media as well as graphic design services to Mopwater PR.  Some of our interesting projects in 2013 included working on a 20th anniversary marketing campaign for PRofessional Solutions, LLC and creating a multi-million dollar client-garnering sales presentation for Dominion Mechanical Construction.

Community Involvement and Service

Conversations in Public Relations

As a service to the Washington, DC area professional communications community, Fletcher Prince continues to produce videos for the YouTube seriesConversations in Public Relations,” featuring interviews with local communicators and association leaders. The 113 videos have received more than 79,000 views on YouTube.

Social Media Week DC

Fletcher Prince was the first public relations agency in the Washington, DC area to offer sessions for Social Media Week DC, and we resumed our commitment to the area-wide event for the second year in mid-February 2013. With the addition of guest podcasting expert and friend Ray Ortega of The Podcasters’ Studio, we presented two free seminars in Falls Church to a packed room, one on getting started with podcasting and the other on blogging about your favorite interests. You can view these presentations, along with the full length videos, on Fletcher Prince’s account on Slideshare.

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Network-and-Lunch Events

We continued to offer Network-and-Lunch events around the DC area, periodically.  Special thanks go to Connie Rhind Robey and Leah Ibraheem for their ongoing support and organizing contributions!  Make plans to attend our next event at Chef Geoff’s in Tysons Corner on Tuesday, January 28.

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Fletcher Prince Marketing Efforts in 2013

We continue to be grateful to our supporters. Our Facebook Page Likes increased by seven and we gained 41 new Twitter followers.  We also added our Social Media Week video presentations to our YouTube account.

The Fletcher Prince Blog is a labor of love and a big part of how we share our expertise and showcase our work. We surpassed 700 total blog posts in 2013.  Despite our decreased blogging volume of only 38 new blog posts in 2013, we earned nearly 23,000 views in 2013, bringing our total views to just over 94,000.  Our sincere thanks to guest bloggers Deborah Brody, Karen Hendricks, and Jay Morris for their contributions in 2013.

In Other News…

I attended the 2013 Washington PR Woman of the Year Awards as the guest of Fletcher Prince clients Kate Perrin and Melanie Jordan of PRofessional Solutions, LLC.  I am so grateful to Kate and Melanie for their year-long support and friendship. Fletcher Prince had an ad in the program for the event.

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Thank You for Making 2013 a Great Year!

David and I would like to thank our clients for their business and look forward to an exciting new year.  I hope 2014 brings you much happiness and success.  Happy New Year!

April Network-and-Lunch Report – talking PR at Jaleo

Every month, Fletcher Prince organizes a networking lunch at a different location in the Washington, DC metropolitan area.  We do this to connect with other communicators and talk “shop” and basically enjoy ourselves.  (But everyone is welcome — you certainly do not have to be a communicator to network with us.)

On April 24, we had our third Network-and-Lunch event, this time, at Jaleo in Bethedsa, Maryland.  David and I were joined by Leah Ibraheem and Connie Rhind Robey.

We were struck by the fact that we met through Twitter.  I had been following Leah’s blog for some time before I met her for the first time this spring.  This was my first meeting with Connie; she noticed my profile when I tweeted about the Smithsonian Craft Festival, and decided to sign up for the lunch (She handled public relations for the Festival this year.)

Although we had a smaller number of people this time, it was a delightful lunch, and we had some terrific conversation about fine craft works, public relations, social media, and working as independent consultants.  The hour and half flew by.

The lunch was reasonable and the decor of Jaleo was gorgeous.  For $12, we had the choice of sandwich and a half salad.  We sampled beet and orange salads, and a type of apple slaw with manchego cheese, along with lamb and Spanish grilled cheese sandwiches.

Be sure to join us on May 15 when we will meet at Thai Pilin in Falls Church.  The lunch special is $7.95 (in fact, I had it today!) and is really delicious.

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