Every year, since I started this business, I write and publish an “annual report” for Fletcher Prince. When I look back, I realize David and I accomplished a lot. So here it is, our annual report: a great way to end the year on a positive note.
Fletcher Prince celebrates its sixth year in business. 2013 marked another year of delivering marketing and public relations services to clients and contractors, as well as community involvement, collaboration, and networking.
Client Work in 2013
Social media services and graphic design services were major project areas for us this year.
We worked with our existing clients Dominion Mechanical Construction, Keenan PR, and PRofessional Solutions, LLC. We also provided social media guidance to new clients Communications Ventures and Spark Media as well as graphic design services to Mopwater PR. Some of our interesting projects in 2013 included working on a 20th anniversary marketing campaign for PRofessional Solutions, LLC and creating a multi-million dollar client-garnering sales presentation for Dominion Mechanical Construction.
Community Involvement and Service
Conversations in Public Relations
As a service to the Washington, DC area professional communications community, Fletcher Prince continues to produce videos for the YouTube series “Conversations in Public Relations,” featuring interviews with local communicators and association leaders. The 113 videos have received more than 79,000 views on YouTube.
Social Media Week DC
Fletcher Prince was the first public relations agency in the Washington, DC area to offer sessions for Social Media Week DC, and we resumed our commitment to the area-wide event for the second year in mid-February 2013. With the addition of guest podcasting expert and friend Ray Ortega of The Podcasters’ Studio, we presented two free seminars in Falls Church to a packed room, one on getting started with podcasting and the other on blogging about your favorite interests. You can view these presentations, along with the full length videos, on Fletcher Prince’s account on Slideshare.
We continued to offer Network-and-Lunch events around the DC area, periodically. Special thanks go to Connie Rhind Robey and Leah Ibraheem for their ongoing support and organizing contributions! Make plans to attend our next event at Chef Geoff’s in Tysons Corner on Tuesday, January 28.
Fletcher Prince Marketing Efforts in 2013
We continue to be grateful to our supporters. Our Facebook Page Likes increased by seven and we gained 41 new Twitter followers. We also added our Social Media Week video presentations to our YouTube account.
The Fletcher Prince Blog is a labor of love and a big part of how we share our expertise and showcase our work. We surpassed 700 total blog posts in 2013. Despite our decreased blogging volume of only 38 new blog posts in 2013, we earned nearly 23,000 views in 2013, bringing our total views to just over 94,000. Our sincere thanks to guest bloggers Deborah Brody, Karen Hendricks, and Jay Morris for their contributions in 2013.
In Other News…
I attended the 2013 Washington PR Woman of the Year Awards as the guest of Fletcher Prince clients Kate Perrin and Melanie Jordan of PRofessional Solutions, LLC. I am so grateful to Kate and Melanie for their year-long support and friendship. Fletcher Prince had an ad in the program for the event.
Thank You for Making 2013 a Great Year!
David and I would like to thank our clients for their business and look forward to an exciting new year. I hope 2014 brings you much happiness and success. Happy New Year!
I hope to see many of you at our presentation on blogging and podcasting today. But for those of you who cannot make it in person, you can watch it on Livestream at noon today.
Here is the blogging presentation. If you download this presentation from SlideShare, you can see the notes.
And here is the handout for today’s session on blogging
What’s the one thing you enjoy talking about more than anything else? Some call it a passion, a hobby, a career, a cause, or special interest. Have you thought about sharing that interest online? You can, of course, with a podcast or a blog.
Shared passion creates community, untethered by geographic boundaries. In this free, Social Media Week DC session, full-time podcast producer Ray Ortega and blogger yours truly will show you how to translate your enthusiasm into a blog or podcast.
The event takes place at noon on Tuesday, February 19 at Thomas Jefferson Public Library (main meeting room), 7415 Arlington Boulevard, Falls Church. For those of you who don’t live in the area, I will make the session available live on Livestream — and if the time isn’t convenient for you, I’ll videotape the session and upload it to YouTube.
Here is a little about Ray and me, and our podcasting and blogging backgrounds.
Ray launched his first podcast in early 2007 (Produce Picker Podcast), a video podcast about how to identify, select and prepare fresh fruits and vegetables. In 2008, Ray and his podcast were featured on celebrity chef Emeril’s television program for the Planet Green channel.
In 2008, he began work with the American Society for Microbiology to help with their audio and video podcasting efforts and has spent the past five years producing both audio and video podcasts full-time.
Ray speaks frequently about podcasting and was a featured speaker at Blog World and New Media Expo 2012. He has also been interviewed for the following programs and articles
- David Jackson’s – School of Podcasting
- Max Flight’s – Podcasting Passion
- Steven Lee’s – Waves of Tech
- Q&A on the Spreaker blog
- Examiner.com’s – D.C. blogger profile
Mary Fletcher Jones has produced dozens of blogs, YouTube Channels, Facebook Pages, podcasts, and branded Twitter profiles for clients and for her own interests. She has 27 LinkedIn recommendations for her social media and marketing work.
Mary has spoken about blogging for Social Media Week DC (view blogging presentation), the DC Government Video Expo, Digital East, TIVA-DC, the UNCF, Capitol Communicator, the DC Podcaster Alliance, the Regatta Hospice Alliance, and George Mason University.
Some of her personal blogs include
- The Fletcher Prince Blog: a blog about marketing, public relations, and social media tips, as well as company news (669 posts).
- Conversations in Public Relations: a blog featuring more than 100 video interviews with Washington, DC area marketing, advertising, and public relations professionals (159 posts).
- Cool Yule: A Christmas Blog: celebrating all things Christmas (125 posts).
- Autumn in Virginia: a blog about Halloween and fall traditions and celebrating ideas (76 posts).
- You Can’t Make This Stuff Up: a life-blog of personal anecdotes and musings (71 posts).
- Human Rights in Bahrain: a blog supporting democratic reforms in the Persian Gulf Kingdom of Bahrain (56 posts).
When she is not blogging or producing YouTube videos, Mary manages Fletcher Prince, named one of the Washington, DC metropolitan area’s top 25 public relations firms by The Washington Business Journal in 2012.
A mother of a teen with autism, she also produces Living Well With Autism, a free online parent support site featuring a website of tips, printable visual schedules and social stories, a Facebook Page, a YouTube video Channel, and podcast.
Before launching Fletcher Prince in 2007, Mary worked in marketing and public relations positions for the American Red Cross, Greater Reston Arts Center and Wolf Trap. She is a member of Washington Women in Public Relations, the Social Media Club, and the DC Podcaster Alliance.