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Looking Back at 2011 – The Fletcher Prince Annual Report

Fletcher Prince celebrates its fourth full year of success in business in a challenging economy.  2011 was a year of delivering marketing and public relations services to clients and contractors, punctuated with community involvement and recognition.

Here’s what we accomplished in 2011…

Client Work in 2011

Graphic design, website design, social media development, and media relations were big project areas for us this year.

David Hyson, Creative Director, Fletcher Prince

We worked with our existing clients Dominion Mechanical Dirigo, PRofessional Solutions, and Keenan PR.  We were also delighted to work with new clients H-D Systems, Reising Communications and Remey Communications.

As was true last year, David and I worked on many subcontracted projects in 2011.  We were  gratified to be brought on as consultants and partners on fixed fee and hourly projects for clients Rockville Science Center, International Parking Institute, CHS, GuideStar, Deloitte Touche, and CSC.  We would like to thank our colleagues for  hiring us to work in partnership with them, and welcome more subcontracting opportunities like this in 2012.

Community Involvement and Service

As a service to the Washington, DC area professional communications community, Fletcher Prince continues to produce videos for the YouTube seriesConversations in Public Relations,” featuring interviews with local communicators and association leaders.  We produced 11 additional videos in 2011.  The 110 videos have received more than 42,450 views on YouTube. Our guests this year included independent public relations practictioners Robert Udowitz, Amanda Miller Littlejohn, Vicki Robb, and Jeff Ghannam.

As a side project, Mary created a new “Living Well With Autism” website for parents in April for Autism Awareness Month.

David and I continued to support area communications groups with professional memberships in the Public Relations Society of America, DC Ad Club, and Washington Women in Public Relations.

Recognition, Engagement, and Fletcher Prince Marketing Efforts in 2011

Fletcher Prince Facebook Page “Likes” Increase 55%

We continue to be grateful to our supporters.  Our Facebook Page Likes increased from 76 to 118.  Most of our Facebook Page Likes (70%) are comprised of people we don’t know at all or don’t know very well, so our content must be drawing people to the Page.

Mary’s Twitter followers rose from 900 to 1160+, while we created a new, separate Twitter account for Fletcher Prince tweets this year, with 240+ followers.

Fletcher Prince in Top Ten On YouTube for PR and Advertising Firms

This year, we added 17 YouTube videos to our Fletcher Prince YouTube Channel.  We continue to produce informative videos highlighting our subject matter expertise.  We have more than 100 subscribers (42 coming on this year) and our Fletcher Prince YouTube videos have more than 62,000 views — 21,000 of those achieved this year.  This ranks Fletcher Prince in the top 10 for video views among public relations and advertising firms on YouTube  for our Fletcher Prince videos alone.

Important to note: 73% of our views result from YouTube recommending and featuring our videos (two separate actions), as well as from YouTube search, while only 1.3% of the traffic originates from our Fletcher Prince Channel.  I hope this illustrates the importance of using keywords in the title, tags, and descriptions of your organization’s YouTube videos.  Searchability really matters on YouTube.

Fletcher Prince Blog Views Increase 60%

The Fletcher Prince Blog is a big part of how we share our expertise and showcase our work, and our blog views increased by 62% in 2011.  In 2010, our blog got 11,691 views and this year our blog was viewed more than 19,000 times.  On average, we got 52 views a day in 2011; in 2010 we got 32 views a day.

We also learned that 66% of our blog traffic comes from search engines, 18% of our readers find us through Twitter, and 16% of our views are from Facebook.

Fletcher Prince Ranked in Top 25 Area Public Relations Firms, By Income

In December, we received the exciting news that Fletcher Prince was listed on the 25 Public Relations Agencies (ranked by 2010 metro-area public relations income) in the Washington Business Journal (December 9, 2011 issue), as well as in the Washington Business Journal Book of Lists.

We are thrilled!  Mary and David will be attending the Book of Lists Celebration on January 26, 2012, and look forward to seeing our friends and colleagues at recognition and networking events in 2012.

2011 Speaking Engagements

We were involved in a significant (for us) number of speaking engagements.  It was a team effort.  Although Mary did the presenting, David helped prepare and design the presentations.  They included

  • Marketing with YouTube to a group of consultants in February.
  • Getting Started with Social Media to UNCF Young Entrepreneurs in April and George Mason University Communications  in September.
  • How To Get More YouTube Views at the Digital East conference in September.
  • Effective Writing for Social Media at RHED Pixel in October (view those videos on our YouTube Channel).

Thank You for Making 2011 a Great Year!

As 2011 draws to a close, David and I would like to thank our clients for their business and look forward to working with them in the new Year.

Special thanks to our blog subscribers, Facebook friends, and colleagues for their support in the past year.  David and I look forward to bringing you more original content on creative and affordable marketing strategies.

Happy New Year!

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